Congratulations on your new website!
A website is mostly the first interaction an online consumer has with your brand. Especially for start-ups, a website allows the business owner to showcase their brand to the world as well as relay relevant information they seek to give their target audience.
Starting and operating a new business is nothing short of challenging. From navigating business processes to financial constraints, start-up owners undergo various stressful situations in their quest for business success.
Apart from the above issues, businessmen who have recently launched their products or services must look for customers, if their businesses are to flourish. Websites are one of the most effective ways to get potential clients. However, this is rarely the case when no people are logging onto your website.
In this article, we are going to look at the various ways you can increase website traffic and improve your chances of attracting clients that convert.
● Pay attention to on-page SEO
Search engine optimization is one of the best ways the best SEO agencies use to drive traffic to your website. On-page SEO refers to practices that these SEO companies implement to optimize individual webpages to attract traffic.
Posting relevant and high-quality content is the first step to this process. Google’s algorithm is constantly looking to improve user experience by providing web visitors with great and relevant content. So, by having such content on your web pages, search engines rank you higher on SERPs, improving the chances of gaining organic traffic to your website.
● Be active on social media pages
The world is gradually changing. Currently, digitalization has seeped into every sector of the economy, causing a breed of a new type of consumer – the online consumer.
Most of these online consumers are found on the various social media platforms available. As such, being active on social media is imperative.
Post your products and services. Write a short description of what you offer and then leave links to your website in case people need additional information. Also, you can initiate and engage in meaningful conversations with online consumers. It is by doing such activities that you strategically position your brand for online visibility.
● Advertise your company
Advertisements are very effective in building brand awareness and leading people to your website. They are a direct connection to your target audience.
One thing about being human is the fact that we feel comfortable with things that seem familiar to us. So, when online consumers are faced with a choice of two or more brands, they are more likely to settle with the one that they have seen more of in advertisements.
There are a plethora of advertising avenues for your business. As a start-up, you might not have a marketing budget that allows you to go billboard, television, or radio advertisements as they are expensive. Fortunately, the internet offers free and more cost-effective ways of digital advertising. Social media and email marketing are some of the most common ways start-ups can use to make their brand popular, thus attracting additional web traffic.
● Partner with industry influencers
Influencers can be a great addition to your marketing campaign. Considering that we live in a world where people are keen on upcoming trends, partnering with an influencer can help your business garner the amount of web traffic it needs.
Once you identify an influencer, get to understand how the partnership will work. They can put in a good word for you to their audience for a commission, or you can offer a small commission for products purchased via your link on the influencer's social media platforms.
Another way to do this is to give your product for review. The influencer can use the product and give their thoughts on the product. The latter is a bold move and mostly used by entrepreneurs who can swear by the quality of their products. Luckily, it is one of the best ways to get referral traffic to your website.
● Have a responsive website
Last but not least, the importance of having a responsive website cannot be over-emphasized. No matter how much effort you put into the above-mentioned strategies, they will bring forth the intended results if your website is unresponsive.
A responsive website should be mobile-friendly and navigable. It should also have faster load times. These are aspects that ensure customer satisfaction, among other things. However, without these, the user experience is compromised and web visitors are more likely to leave your website prematurely. To Google, this counts as a bounce and too much of it will lower your website rankings, decreasing web traffic.
0 Comments