Most Common Mistakes That Every Startup Makes


There are a lot of start-ups in the industry, but only a few are successful. And most of them make the most common mistakes which lead to start-ups failure. We are here to discuss the most critical and common mistakes that every startup makes to help you understand better of the startups' world.

You may be thinking you have a unique idea or an invention which may rock the startup world but here is where everyone makes a mistake without realizing it.

Want your startups to reach heights and don’t want to commit the same mistakes that every other startup makes; then here are the top most severe mistakes that every startup makes:

1. LIMITED MARKET DEMAND:

A lot of times startups fail due to the lack of demand for that particular idea or invention. Many commence their business with a unique approach but fail due to:

• Scarcer demand for that product or service.

• The service or product is not able to provide a solution to already existing problems.

• A product or service may also fail due to the insufficient requirement in the current generation but may be useful in the future.

• When a product or service is bounded by the lack of technology, which is a product that is ahead of its time, and unique.

Everything You Need To Know About KYC Compliance


Depending on the type of industry that you are in, you might have heard the phrase ‘KYC’ thrown around a lot – but what does this mean? KYC stands for Know Your Customer and it is really important for those who obtain new customers on a regular basis or have money moving about in their company.

Here, we are going to tell you everything that you need to know about KYC compliance and the tools that you can use to make sure that you are following regulations. Keep reading to find out more about KYC.

What Is KYC?

KYC is a process, so in a way, you are getting to know your customer through obtaining their information. This process can be quite lengthy, and many people tend to avoid getting the important information in order to make sure that their customers complete the sign-up or purchase on site. However, this can cause major issues in terms of security and compliance when it comes to age restrictions.

This is why KYC is so important as it can help to deter those who are planning fraudulent activities and protect the company who are running the KYC checks.

Who Does It Apply To?

KYC compliance is very important in many different industries, but it is especially important in the financial industry right now. The legal authorities behind these companies require all of this important information for transactions to go through and if KYC checks are not done then there are serious risks for the companies.

It is important that any company enforcing KYC checks knows about the regulations in their particular country and industry. Rules and regulations differ between countries and so you are likely to come across different checks depending on the service that you are using.

Tools For KYC

Customers can easily be put off by KYC checks when they need to spend a long time entering their details just to make a purchase. This is why there are new tools that you can use to make this process more streamlined and still ensure that everything is correct. Using an identity verification service is very important in ensuring that you are complying with KYC regulations and that your company is protected. Cognito is an increasingly popular option for anyone looking to verify their customers and you can look here for more information on the key features of this service.

Final Verdict

Knowing your customer is very important if you want to make sure that your business is operating in a safe and secure manner. In any industry, including the financial and gambling industries, you’ll find that regulations can be very strict and will be enforced. Make sure that you are making use of any KYC tools for your business and don’t let yourself get caught out by fraudulent or underage customers.

Now that you know everything that you need to know about KYC compliance, you can protect your company and make sure that everything goes smoothly in the future.

Advantages Of Video Animation In Product Marketing


The animation is not an ordinary approach to marketing your product. However, video animation perks help the marketers in the journey of their marketing products. The animation is the life-bringing element in your product marketing, and it puts a concrete experience for your viewers use. So what are the significant advantages of animation enjoyed by marketers who are making their business venture best? All of the major advantages are going to be mentioned below:

Delightful onboarding:

You have to delight your audience before they make any decision whether to stay and watch your video or whether they leave and save their time. Always remember that your first impression is your last impression. So you have to make an effective impact on your audience. This will lead your audience getting more and more information about your product. Explainer animator videos are one of the best starts for your product introduction and description. Short and seductive enough to seize the attention of your targeted potential audience.

Turning your audience to your marketers:

When it comes about the online content, video content is the first most prioritized content by the audience. That’s why marketers prefer video content more than textual content. It is proven that 80% of the audience watch video content as compared to the blog posts. People often share with others whenever they find something which is worth to share.  

It is seen in recent reports that 1,200% of the videos are being shared more than texts. By creating inspiring marketing videos, the audience is going to watch, and they will surely share them on their social media accounts and with their friends and family as well. In simple words, your audience is going to be your marketers.

Lasting impact on the memory:

Explainer videos have the tendency to make a lasting effect on the audience mind and consciousness. As the chances of remembering your product increase, the chances of your success will also increase as well. It’s not about the video it’s about our mind which processes 50,000 faster on graphical representation more than the textual description.

Get more sales with animated videos:

It’s not a new thing that marketers consider video content as the accelerator for their product marketing more than any other marketing means. Marketers want to employ videos for their business marketing campaigns, and it attracts 40% more traffic which is coming from the search engines more than those businesses who are not using videos to boost up their platforms. 

The video content has the capability to go straight to the heart of the people. If you are able to create an attractive and inspiring animated video which holds a powerful message which touches the center of the viewers let me tell you that, you are going in the right direction to get the success of your dreams.

Enhanced your email marketing:

Don’t try to underestimate the power of emails. You can use it as a weapon in your marketing strategies. You can quickly implement video marketing in email marketing. Wouldn’t it be great when your audience is greeted by an email which has an interesting attached to it, holding up the all relevant information about the services and features of your product? 

Absolutely yes! People love such kind of gestures which mesmerize them and which also make your product more understanding. This will help you to attract more and more of the targeted audience for your product as your audience will love to reconnect with your product in the future. Not only will this but they also like to share your product details with other as well their family and friends. From this place, the word of mouth marketing will take place which will add up an extra benefit in your marketing strategy.

Conclusion:

These are the advantages of video animation in the marketing your product. Try them and improve your marketing performance. This will surely help you to accelerate your business venture.

Is Workplace Surveillance a Digital Dirty Work?


If we have to answer is workplace surveillance a dirty game, the answer would be no. The employers have a right to monitor the staff following the federal and state laws when it comes to workplace surveillance. However, it can be dirty if the bosses don’t maintain transparency and the employees have issues with what is being monitored. Like, you can use video camera in the workplace but not in the private areas like bathrooms. Similarly, everyone should be monitored and not a single or two people in the office.

Nowadays, the workplace surveillance has become mandatory due to growing concerns of the bosses. This is even the biggest challenge for the bosses to maintain good environment, protect the staff as well as the company assets and details. Many cases have been reported when the internal members in a company joined hands with other people to steal computers and sensitive data. The hacking attempts have been made by the staff to get something.

Facts About Bad Employees at Workplace

Every company has computers, internet as well as other devices and tools for the staff. However, everything from computers to internet is misused and this is the real problem where the bosses should get alert. It is reported that 26% people at work have been fired after they violated the rules and the company found inappropriate search in their browsing history. Similarly, 6% people were fired from the job after they were found wasting time on social media.

26% were those people who lost their job because they were using the company computer, internet and other devices for personal and private emails. That means, a lot of people do personal work using the company tools and computers. There are even those who leak and share sensitive details with competitors to earn few bucks. This practice is dangerous and not in favor of the company.

Why Employers Are Using Workplace Surveillance?

The facts and stats mentioned above reveal why the workplace surveillance is on the rise. The bosses are concerned about the data as well as the staff. They cannot compromise on the security. Employees are now being tracked and monitored in order to improve the safety measures at workplace and prevent any theft or data breaches.

Furthermore, the safety measures let the employers feel comfortable. In case something fishy happens, the culprits will be caught with the help of cameras as well as other monitoring tools. This improves the data protection and the reputation of the company. No one wants to face huge financial losses so the employers are increasingly using workplace surveillance as a tool to protect themselves.

How Workplace Surveillance Affects Employees?

Most of the people at work have no issues if they are monitored and kept under surveillance after they are informed. They are fine with it as long as the company practice secrecy and takes care of the staff. The motive of the workplace surveillance is the most important thing. If it is done for the useful purpose, employees will never protest against it. However, they will definitely feel scared, nervous or even uncomfortable when they are being monitored and they learn about it at any moment.

How Workplace Surveillance Should Be Done?

When it comes to how and in what ways the workplace surveillance can be done rightly, we have some suggestions for the employers. The first and the most important thing are to understand the workplace surveillance laws. Most of the employers forcefully do monitor the staff. It is a bad practice and can land you in jail.

The second important thing is to get the consent and approval of the employees. Whenever something is to be used or the staff is to be kept under surveillance, the bosses should inform the workers and get their approval. This is the best thing to do when you have to use surveillance for the safety and protection of the company. Employee monitoring staff without their approval or knowledge makes them feel uncomfortable.

Even if the company wants to track browsing history, internet use and what the employees search on the computer- they should be informed about it. They will be careful about it and not do anything wrong or illegal. Moreover, this will improve the productivity of the staff as they will know the bosses are watching them and their performance will be monitored. A company can improve the work output of its staff with honest and transparent surveillance.

Author Bio:
Lina Jackie is Web Content Writer at BlurSPY. She's relationship adviser. She spends most of her time browsing dating feature and applications through digital devices. Most recently her focus has shifted towards the Android spy app for the cell phone which is making waves in the technology world today.

Why Diversity Training is Essential for Company Culture


Every kind of organization is beginning to put more and more emphasis on their company culture. A strong, positive company culture promotes the well-being, satisfaction, and productivity of employees, leading to a workforce that has higher retention of key talent, an improved bottom line, and better levels of productivity. Diversity training in the workplace is often key for improving company culture. Here are just some of the best ways diversity training can benefit your employees.

#1. Be More Welcoming to New Hires:

The integration of various groups of people into the workplace is growing rapidly thanks to globalization. People of various nationalities, religions, sexual orientations, abilities, hobbies, health issues and countless more identifying characteristics that contribute to their unique identities are making workplaces around the world more diverse places. And, as the age for retirement increases, companies are also seeing a greater range of diversity in the age groups that they employ. Diversity training can play a key role in ensuring that all employees are ready for increased diversity at work, making it easier for new employees from diverse backgrounds to easily integrate into the workplace.

#2. Improve Collaboration:

Training employees in the subject of diversity helps them better understand the need for a variety of viewpoints and opinions, in addition to the many benefits of being cooperative and considerate of others. As a result, this can lead to greater levels of collaboration between both current employees and future hires when it comes to work tasks, as this spirit of collaboration becomes more ingrained in the workplace culture.

#3. Improve Company Reputation:

Businesses that care about their reputation should be very aware of how their culture is perceived by others. A workplace culture that is toxic has a way of being able to make itself known, whether by reviews from past employees or worse, making its way into ‘worst companies to work for’ lists in the media. The biggest issue with a toxic company culture is that it will not attract the best talent and workers. These workers tend to have a range of different companies to choose from and will usually always pick those that have a strong reputation for good company culture and avoid organizations where they feel their work will be undervalued. Diversity training can help create a workplace where all workers feel valued and appreciated, helping to improve the business’ reputation to the wider world.

#4. Encourage the Sharing of New Ideas:

Last but not least, one of the key benefits of a diversity training program is that it can help to encourage the flow of thoughts, opinions, and ideas from employees working at all levels of an organization. This is mainly due to the fact that diversity training places a high emphasis on valuing others’ thoughts and opinions. This makes managers and team leaders more accepting of new ideas, leading to input being gained from all areas of the organization, allowing management to collect insight on company processes that they may have otherwise been unaware of.


Training employees in diversity not only helps to promote acceptance of everybody in the workplace but also improves several company culture factors that lead to improved operations overall.

How Data can Help you Make Smarter Marketing Decisions


One big distinction between excellent marketers and average marketers is that they pay close attention to data trends and derive marketing decisions based on facts and figures. When marketing strategies blatantly emerge from following others who are successful or are simply a result of one’s limited knowledge or current trends, without relying on one’s business’s specific problems or condition, it is likely that the anticipated results might not be achieved.

Marketing decisions taken in the light of data turn out to be successful and more profitable for ventures, as they put much emphasis on ground realities pertaining to gains and losses. Here, the article talks about how data helps business ventures and entrepreneurs to make smarter marketing decisions.

Social Media Reports

Clearly, one of the biggest sources of customers is social media, and more marketers are looking forward to investing in social media marketing. Owing to this fact, it is important to update figures of the leads generated by each social media channel. It is important to look into the sources through which customers come across one’s products or services.

For instance, usually when we are scrolling down the Facebook page and see an advertisement which interests us we are most likely to click on it and move onto the page selling that product.

Best Cell Phone & Computer Tracking Software To Use


The widespread adoption of the contemporary cell phones and computers have raised serious concerns for parents and as well as for the business organizations employers as well. You may be thinking that as for as parents are concerned it could be true because of inappropriate content floating on the web.

But how employers are concerned about the adoption of cell phones, gadgets and laptop, and desktop devices? Employers believe in equipping their employees with modern technology in terms of cell phones and gadgets because it increases productivity. Then what makes them be rational about the modern company’s owned devices provided to the employees.

Actually, time-wasting activities of employees within the working hours, Misuse Company’s owned devices in terms of confidential data stored and plenty of other entertaining activities make employers to be concerned about. On the other hand, parenting concerns are on the rise since cell phones and computer machines connected to cyberspace.

Young kids and teens spend most of the time on social media apps and websites. Resultantly, they get involved in texting, do dangerous social media trends and often trapped by the cyber predators. This is the case that makes parents and employees monitor cell phone and desktop and laptop PCs of teens and employees respectively. But all you need to do is to have the best cell phone and computer spy software in your hands.

How to get a PC and phone tracking software?

Though plenty of computer and mobile phone tracking software are available on the web, you cannot judge all of them that which one would be best for your needs. However, today I am going to tell you what features you should know in order to choose the best pc and cell phone tracker application. 

Monitoring software for cell phone and the computer should have tools like browsing activities, live screen recording, secret call recorder, social media monitoring app, user – friendly reports, on-demand screenshots, websites blocking and many others. In my opinion, you should go for the cell phone and computer surveillance app.

Install computer and phone monitoring software

Step1: Subscribe for cellphone & computer spying software
You need to visit the official website of the mobile phone and computer tracking spyware. Furthermore, you will receive credentials such as passcode and ID on your given email address.

How to Turn your Android Phone into a Universal Remote Controller?

using android phone as universal remote

It's not that only workplaces are getting smarter. The latest developments in home technology have also given our appliances a smart touch. We frequently see launches of innovative home appliances that require minimal human intervention. Powered by digital technology, these appliances are operated by their remotes, offering us a great level of convenience.

The number of such devices is continuously increasing, and so is the number of remotes. If you're sitting in a room equipped with AC, TV, home theatre, smart lights and a gaming console, you can imagine how many remotes are scattered around, making the room look a bit messy. Moreover, you may often have to face the frustration of looking for them under cushions, tables or other hidden corners of the room.

The best solution of this is our mobile phone itself! Yes, you can easily turn your android phone into a universal remote to control all those devices with just a single phone.

To use your phone as a universal remote, remote-controller apps comes into the play. They enable you to control a variety of devices using your phone, something which you never cease to use. The most popular of them is Peel.

Use your Android Phone as a Universal Remote with Peel


Peel remote uses the IR-blaster in your Android phone to turn it into a universal remote control. Many phone brands like Samsung and HTC have handsets equipped with an IR-blaster. In fact, Peel comes preloaded in many phones.

What if your Android phone doesn't have an IR-blaster?

That's not a concern at all. In the absence of the IR-blaster, you can utilize your Wi-fi network and get the same Peel experience. Just make sure that your phone and Wi-fi-enabled devices are on the same network.

In addition to all the functionalities of a traditional remote, Peel offers a wide range of innovative features. It provides an enhanced interface and optimized tablet experience. It also lets you customize commands as per your preference.

Setting up the Peel app is a simple process. Find it in Google Play Store, install it and start integrating devices you wish to control through it. To make the process easier, once you install the app, it itself guides you on how to set it up.

It gives you Easy, Centralized Control

In case you're wondering whether Peel can work with your appliances, Peel supports more than 150 brands of home appliances. It's compatible with over 4,00,000 devices. So, if you have a remote-controlled appliance at home, there is a strong possibility that Peel can operate it. And this is not all. Peel offers another intelligent feature. It lets you create combinations of controls for various devices. 

For example, while taking a nap on weekend afternoon, if you want to dim lights, set the AC temperature at 23 degrees and run relaxing music on your DVD player, you do that tapping one button on your phone using Peel remote control app. Similarly, you can group a variety of controls and have a unified control for separate ambiance or condition. Home digitization has never been easier!


You’re sure to love Peel TV Remote

Peel has had a major use in the TV segment and it has introduced some of the unique features to make your TV viewing experience fun and amazing.

Its TV programme guide feature enables you to browse shows by categories and avoid a long navigation route. Additionally, you can use the app the create a watch-list of your favorite TV programmes for up to a week ahead. It sends you a reminder when a scheduled programme is upcoming so that you don’t end up missing it.

Peel is also an intelligent TV watching assistant which tracks your viewing preferences and shows you recommendations for what you may like to watch.

Peel offers a Range of Advantages

Besides providing a wide range of unique benefits, Peel also offers you a cost-advantage. It’s a free remote app whereas a physical universal remote can cost you dearly. Moreover, it makes your home digitization economical as it doesn’t require you to buy expensive devices or sensors.

Peel continues to add new features to deliver a superior experience to the users with each new version. Recently, it has added integration with streaming media and voice-recognition capabilities.

If you aren’t a Peel user already, you should try the app to enjoy an unprecedented experience of controlling devices. Download it today and give your Android phone a yet another important role.

What Are the Main Benefits of AWS? - Facts & Stats [Infographic]


2019 is here and Amazon Web Services is still the reigning cloud computing champion. AWS has 33% of global market shares in cloud computing. That’s 2.5 times more than Microsoft Azure, their main competitor.

Every year, new prominent companies choose AWS to host their data. So far, they have over 100,000 active customers. Online giants like Netflix, GoDaddy, and Pinterest have already allied themselves with AWS.

Is there a reason for such AWS’s popularity?

The research conducted by a chief hosting expert over at the Hosting Tribunal surmises it nicely. Here are the main advantages of hosting data with AWS.

For starters, AWS offers over 70 different services. You can combine multiple services to tailor the perfect cloud solution for your needs. This almost guarantees AWS has the best option for any business.

AWS has a user-friendly interface. You can even manage it through a mobile app. Anyone can use AWS without previous knowledge.

Amazon has vast data centers spread all around the globe. The servers are in special locations so as to mitigate any environmental risks like floods or earthquakes.

And that is only one of the layers of protection. Three more layers ensure the safety of stored data. Combine this with pristine customer support and you can rest assured everything works perfectly.

Another advantage of AWS is scalability. This means you do not have to purchase a certain amount of resources only to be stuck with them. Instead, you can scale resources up or down automatically, according to your needs.

To illustrate, let’s say you use AWS’s EC2 to create virtual servers. You are not limited to a certain number of server instances. You can start with 20 virtual servers, go up to 2000, and back to 20, all in one day.


AWS has a flexible pricing model so you only pay for as much as you use. You never have to worry about wasting money on unneeded resources.

You can pre-purchase resources at discount rates, but this is not required. AWS also offers volume-based discounts so you get better rates as your usage increases.

All of those advantages make AWS more affordable and reliable than investing in your own servers. The sheer number of different services combined with AWS’s solid reputation is what puts it ahead of the competition. It’s no wonder so many choose AWS as their cloud computing platform.

If you’re interested in learning more about AWS, the infographic below is the thing for you.