How Social Media Benefits Your Business’s Growth in Numerous Ways

Social media has become a force to be reckoned with in recent years. Having a notable social media presence has become essential for today's businesses. Using social media, your business can exponentially increase its growth and profitability.

Here are some ways that social media can help you grow your business:

1. Seamless communication.

Social media has made communicating your message to the world more efficient than ever before.

People want to know what your business is up to. Your audience and fans want to know about your next big product or offer. Social media is a great way to humanize your company and promote a softer image to the world. 

2. Instant networking opportunities.

Social media provides instant networking opportunities for businesses. A business can find relevant influencers and internet celebrities to promote their products and services. Social media also allows you to form meaningful and mutually beneficial relationships with other players in your industry.

Influencers have also become an important advertising medium. Prominent influencers only do advertisements for businesses that have a significant following. It’s a way for them to become even more famous and generate more revenue. If you want to be marketed by renowned influencers and thought-leaders, it’s best to focus on your own social media following.

3. Be remembered by your audience.

Out of sight, out of mind. According to a report from the GlobalWebIndex in 2018, social media users spend 2 hours and 22 minutes each day on social media. These numbers can only increase. People also pay more attention to the things they see on social media. If you can make an impact on your audience when they are online, you are sure to increase your social media presence and credibility.

People are spending more and more time on social media. It would be a wise choice to be positioned where your audience and others have a higher chance of seeing your business.

4. Meaningful and honest feedback from fans and clients.

Social media can be brutally honest. Not all businesses can handle the heat from social media. But if you choose to ignore social media because of negative feedback, you’ll be missing out.

Social media provides a quick way for your audience to share their thoughts and experiences about your offerings and business as a whole. Using this information, you would be able to make relevant changes to your business that will ultimately provide the best experience for your clients and fans. Social media users are more honest with their thoughts, so it’s best to listen to what they have to say.

5. Increased brand awareness and exposure.

Social media allows your business to have a unique voice and personality. When people come across your brand online, you'll have gained some visibility. If these people also see your content on some other profiles, their curiosity would also increase. These people might even be tempted to go to your website and see what your business is all about.

Here are some ways that you can use social media to increase brand awareness:
  • Post meaningful content to become a credible and useful source of information. Well-designed infographics also catch the eye of your audience.
  • Hold contests. These contests increase your brand's visibility online. Games and competitions also encourage your followers to interact with your business.
  • Even if a single one of your posts online goes viral, you'll have tremendous amounts of exposure and visibility in a short time.

6. Better customer service and satisfaction.

Customer service plays a vital role in making sure that your clients are happy with your products and level of service. Your business will be able to retain more customers if you provide them with an unmatched level of service and care. Both live chat app and social media channels can be utilized to provide support.

Since people are spending more and more time on social media, they want to let you know if they have a concern or problem with one of your products. Having a phone number isn't going to cut it. Approaching someone in person is difficult. It takes too long and causes anxiety for some people. Having a rapid response time on social media increases your customer satisfaction tremendously. Your customers have their queries solved in record time with relative ease. They'll thank you for being so easily accessible.

7. Efficient lead generation.

Social media can provide your business with quality leads. The leads generated from social media are more likely to perform a conversion. If people are interested in your business, it won't be too hard for them to become a potential lead.

Lead generation ads can also cost less than ads that drive traffic to your website. Renault Europe launched a Facebook Lead ad that allowed interested individuals to book a test ride directly from Facebook. These ads costed 7.9 less per lead than other ads that linked to a form on Renault Europe’s website.

8. Budget-friendly advertising.

Broadcast advertising such as billboards and TV advertisements are not cost-effective anymore. A 30-second ad during the Super Bowl can cost more than $5.25 million. Newspapers have shifted to an online medium in hopes of keeping up with their audience.

Social media platforms such as Facebook provide you with tools to advertise to a particular audience. These tools and platforms save you money because you're targeting a small number of people. It also increases your conversions because the people who see your ads would already be interested in those offerings.

Social media advertising like Facebook ads is affordable for smaller businesses because it provides more value. If big corporations and business empires go all into social media advertising, your business won't be able to compete with their enormous budgets. It's best to take advantage of social media while you still can.


Having a social media presence is of the utmost importance for businesses. People are spending more and more time on social media. Having a proper strategy in place for your social media presence can help you grow your business significantly. Start preparing and optimizing your social media efforts to make a lasting impact on your clients and the social media world in general.

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