Content marketing is an integral part of digital marketing. While it
may sound easy to come up with articles to entertain people, in reality, it is
not. You have to constantly come up with unique topics to attract your target
market. And the research involved in finding the keywords to incorporate within
the text is a difficult job in itself.
Not to forget, the struggle one has to
go through to match the keyword with the context of the topic. Many times, you
have to fix in the keyword whether it goes with the topic or not. Being a
content writer myself, I have had topics like ‘How to decorate a workstation.’
And the keyword that I was expected to use was Cox Internet plans. Well,
this was an easy task. But there have been instances when I was expected to
adjust the keyword ‘Best holiday destinations.’ The topic you ask?
‘How to diagnose and treat cancer.’ Ouch!
You get the point, right?
Anyway, here are some of the tips that will help you up your content
marketing game:
You are
Not Hemingway
A general misconception that people have regarding content writing is
that it asks to be artsy. Actually, it does not. Well, generally it does not.
But the scenario differs from audience to audience. According to the rule, you
should try to keep the language as simple and understandable as possible. Keep
sixth or seven graders in mind. This mind come across as a shocking piece of
information to you, but it holds true.
Your viewers do not have dictionaries by
their sides to refer to whenever they come across a difficult word. Such
phrases or words only annoy the reader. And you do not want your target
audience to stop scrolling and exit from the website altogether. Hence, put the
poet or writer in you to sleep. And keep things simple.
Storytelling
is Not the Key!
People who think and make others believe that a content should always
narrate a story are wrong. Many times, it is impossible to revolve a story
around a certain topic. In fact, in some cases, storytelling makes the content
worse than it would have been without it. At times, being straightforward with
your blog posts is what garners customers for you.
So, if storytelling is not
your strong forte, do not worry. It is not always needed, anyway. And the hype
that revolves around storytelling is a bit too much, to be honest. But this
does not imply that you stop incorporating stories in your blog posts. Well, if
you know how to engage your readers with interesting stories, go ahead.
Again, this varies from writer to writer.
Also Read: Social Media Marketing for Small Businesses
Repurpose
Your Content
This might come across as a new concept to you, but it is not.
Repurposing simply means that you upgrade or make a couple of changes to your
existing content. You then publish that content on your company’s social media
pages. The purpose of this exercise is to reach out to more people who already
weren’t by using different platforms.
It is not possible to come up with fresh
content every time. Therefore, you can always pick up your most ‘liked’ blog
posts and repurpose them by one of the following two methods:
•
Creating a lead magnet
•
Publishing online videos
Apart from adding variety to your content, these techniques will give
the previously published articles a fresh look.
State
Facts
Coming up with a unique blog post is very good. But what makes it even
better is the incorporation of facts and figures. In fact, if you write
something and back it up with figures, people will take more interest in that
piece of information. It will seem like a more believable thing to them. Hence,
make it a practice to add facts and give the reference to the website you took
it from.
Invite
Guests
Invite guest bloggers to write for your website. Or else, you
contribute an article to another website as a guest. This will help you to
reach out to more people. If you publish guest posts, it will save you the time
and effort to come up with a blog post. Apart from that, it will build up your
credibility, as people will notice that a famous person has contributed to your
website.
And if you contribute an article to some other website,
it will help you to add more followers to your network. Apart from this, you
can always try other methods to up your content marketing game. And for that
one major tip is to keep a fresh mindset.
For instance, you have to write on ‘6
best books to read’ and incorporate ‘Cox near me’ as a
keyword. At first, it will seem a bit odd to you. But when you will think out
of the box- thinking out of the box is the key here, you will come up with
numerous creative ideas.
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