8 Best Email Marketing Services for Small Business

Email marketing is a cost-effective, simple way to stay in touch with current and prospective customers. Using email marketing services allows businesses to set up email campaigns and track their performance. When looking for services, it is important to keep factors like budget, the cost, the size of the database and the level of automation in mind. Here are eight of the best email marketing services for a small business. 

1. MailChimp

MailChimp is a great email marketing service that comes with many built-in features. It helps small businesses with the right tools and guidance every step of the way. You can integrate it with other business apps and software you need to run your business and use it with popular ecommerce platforms like WooCommerce and Shopify. 

According to the email marketing manager for an accounting homework help, MailChimp allows you to bring customer data, marketing channels and insights together in a single platform. Create emails using predesigned templates or choose to customize an email from scratch. An AI-powered assistant will generate a custom design for you in seconds. 

Use tools that help you to get to know your audience. Test different subject lines and messages to see what works best. MailChimp offers a free plan for up to 10,000 emails a month and up to 2,000 contacts.

2. MailerLite

MailerLite uses the latest technology to help you grow your business but is also user-friendly. It has templates for emails and a drag-and-drop builder. You can customize your emails according to tags, segments and time zones. 

MailerLite has a simple management interface so you can add, filer and organize contact information. Detailed reports allow you to monitor success and you can split test emails to see what works best. When you publish a new blog post, an email newsletter is automatically generated. MailerLite is free for those with less than 1,000 subscribers and who send fewer than 12,000 emails a month. 

3. Sendinblue

Sendinblue is email and SMS marketing software that offers automation, segmentation and integration possibilities. If you want a cost-effective solution that is full of lead generation features and SMS marketing, this could be the best choice for you. 

A range of templates allow you to create emails and you can use the behavior of a contact on your website to trigger an email. For example, if customers add an item to a cart but don’t check it, they receive an automated email. 

Sendinblue has a CRM section that allows you to keep track of all your customer details in one place. Create dedicated landing pages for each campaign so you can offer a more targeted visitor experience. Set up a free account with Sendinblue and you can send up to 300 emails a day. 

4. GetResponse

GetResponse is a good option for those who have just started a new business but also for any small to medium-sized business. It is economical, easy to use and powerful. It comes with a drag-and-drop builder to create your emails and you can add photos and edit them inside an email, view draft histories and save snippets. 

Track your campaigns, segment your subscribers and measure your site conversions. Apart from the many excellent features, you also have access to detailed statistics. Additional great options include being able to create landing pages and conversion funnels. GetResponse offers a 30 days free trial.

5. ConstantContact

ConstantContact is a popular email marketing service provider for small businesses. You can choose from more than 100 mobile-optimized templates for various purposes – from launching a new product to promoting a sale. Use the built-in drag-and-drop editor to customize your emails. 

Collect and manage your email lists from mobile devices, your website and social media. Segment your lists based on the content people click on. You can easily create social media ad campaigns to drive traffic to your website. Track your success with real-time reporting and analytics. ConstantContact offers a 30 days free trial. 

6. ActiveCampaign

ActiveCampaign is a relatively inexpensive email marketing platform for small businesses that is easy to use. It has a CRM system for you to manage your leads and informative reports tell you what is working and what isn’t in your campaigns. By using precise targeting, you can grow your audience with messages that match who they are and help them to learn how you can address their needs. 

ActiveCampaign makes 17 promises to their clients across value, service and trust. These include only paying for marketable contacts and free implementation and immigration. It also offers accessible, hands-on training and pre-built automation recipes. 

7. AWeber

AWeber has a mission to deliver powerfully-simple email marketing for small businesses and claims to do 90% of the work for you. It provides 150 templates you can customize and sign-up forms to support your brand. 

With email list management, you can manage subscribers and send emails to specific segments. You can track the performance of an email campaign or the performance of each email. Detailed and intuitive reports and split-testing are available. Some other features include an AI-powered design assistant and a landing page designer. AWeber offers a 30-day free trial. 

8. Drip

Drip is one of the best options if you run an ecommerce website. It helps you to collect, organize and use customer information. Labels help you to see how people interact with your brand and provide a way to segment people and tailor your messaging. Tracking Events is a feature that gives you insight into when people look at a product or make a purchase. 

By integrating your ecommerce marketing tools with Drip, you will understand everything a customer does while interacting with your brand. Great documentation, online courses and support through live chat are available. You can try out Drip for free for 14 days. 

Conclusion

As you can see, there are many great options for email marketing services, some of which are perfect for beginners. Many of them will scale with you as your business grows. Most of them offer a free trial period and paid options usually start at about $20 per month. 

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