AWeber wasn’t as well
known in its early days, but it’s older than Mailchimp. However, in the last
few years, AWeber has become seen as the go-to provider for new digital
marketers.
However, it’s also true
that Mailchimp has been around the block and knows the marketplace inside and
out. Subsequently, it’s evolved with the times since its early beginnings over
18 years ago.
So, does AWeber have
Mailchimp beat or is the latter still a worthy contender? It’s time to find
out.
Keeping It Simple
When wanting to keep
things simple, people turn to AWeber for their email marketing. Why is this?
Because their interface is well-produced, so beginners can get to grips with it
quickly. Even people
switching over from another email provider find it manageable once they’ve adjusted.
The interface for
Mailchimp isn’t difficult to use, but it requires extra time to learn it. The
website is clean and attractively designed though. Ultimately, once you’re up
to speed, it’s not hard to use and won’t slow you down.
Email Templates and Design
Marketers who don’t
wish to design their own custom newsletter will be looking to use an email template supplied by the mailing list provider to increase
touchpoints with customers and boost their conversion rate.
AWeber’s templates
number in the hundreds. With that said, they’re a little dated looking at
times, so it’s necessary to search through them to find something modern. This
requires time to do, but is a one-time thing.
Mailchimp has fewer
templates to pick from. However, the good news is that it appears more time has
gone into the design. Therefore, it’s easier to find a better one and get
started sooner.
Pricing Models
Mailchimp has a
pricing model that includes a free trial that supports up to 2,000 contacts. Their
next plan up is under $10 a month and includes extra features like pre-built
templates rather than just the most basic ones and the ability to strip out the
promotional Mailchimp footer inside every email.
What’s important to
understand with Mailchimp is that with each pricing tier, they include or
exclude certain features. Therefore, if you must have certain features, then
picking the appropriate, higher-priced tier becomes necessary.
AWeber has clearer
pricing on a per-subscriber basis based on how many subscribers you have. Also,
you get all their features with every tier, so there’s no jumping around
between tiers. There isn’t a free plan, which is something that attracts people
to Mailchimp, but they do offer a free trial period.
Working with Other Platforms and Apps
Mailchimp successfully
works with a few platforms and apps like WordPress, Canva, WooCommerce, and Slack.
They do have over 240 different integrations which is more than most people
think is the case.
AWeber has gone
overboard with their integrations. They do a better job of presenting them on
their website, dividing them into categories, and making it clear what they
support. The big names are all covered across many categories and they have
hundreds of them too.
Another approach,
instead of relying only on individual service providers connecting to other
platforms, is to use a cloud service that lets many types of apps communicate
as needed. One service like that is PieSync which allows the free movement of
data records between apps and provides a centralized way to manage it all.
Lastly, if you want a
more detailed breakdown of the differences between AWeber and Mailchimp, that’s
provided here at piesync.com. Their article is comprehensive, which will
make it easier to reach a final decision about which service provider to go
with for your email list management needs.
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