5 Different Ways How to Improve Employee Engagement?


Since having an effective business is each business' fantasy, organizations accentuate worker commitment. With a draw in staff of representatives, you bring down your danger of turnover, help consumer loyalty, and increment your organization's general possibility of accomplishment. Discover how you get highly employee engagement listed below.

Employee engagement is the dimension of duty, energy, and unwaveringness a specialist has toward their work and friends. The more connected with a worker is the more work they will advance.

Picture two representatives: One comes into work 10 minutes early every day, is eager to be there, and continually thinks of and shares thoughts for enhancing activities. The other employee engagement is the opportunity to chip away at a time each day.

1.      Try not to Skip preparing

In the event that a worker does not have an idea about their obligations, they will not lock in. Rather, they will be confounded, baffled, and raced to make up for lost time, which prompts withdrawal.

Specialists who are anxious to meet their objectives are connecting with the organization. Onboarding and preparing new contracts are probably the most vital advances you can take to guarantee representatives are drawn in at work. One SHRM study detailed that 33% of new contracts left their occupations after just a half year.


2.      Establish your goals

To maintain a fruitful business, you require a marketable strategy with a rundown of objectives you need to achieve. To connect with workers, you have to include them in achieving business objectives.

You should set yearly, semi-yearly, quarterly, and month-to-month objectives so representatives have something to move in the direction of, achieving objectives is something that supports worker commitment.

3.      Recognize Employees

Representatives do not naturally progress toward becoming connected with when you give them more acclaim, much appreciated, or some other sort of affirmation. Nevertheless, workers can rapidly progress toward becoming withdrawn whether they have an inclination that they are undetectable.

Drawn in representatives have a feeling of solace capacity and goodwill with your business. Once more, it is essential for representatives to know their collaborators and create kinships with them. In any case, it is additionally critical to building up a relationship of regard and fellowship between boss and worker.


4.      Concentrate on employee development

There are numerous reasons work searchers apply for and acknowledge a position, similar to pay and advantages. Nevertheless, numerous specialists additionally need the chance to develop their vocation. One Gallup survey found that 87% of millennial (and 69% of non-millennial) see improvement as essential in their occupations.

Representatives need to build up their aptitudes and keep testing themselves. They would prefer not to do dull errands that require negligible exertion. Drawn in representatives continually utilize their brain and improve their abilities.

5.      Micromanage


Workers cannot connect within the event that they do not have opportunity in how to carry out their employment.  Micromanaging can be harming to your business. One business found that micromanaging brought about 68% of workers saying their spirit was a hose and 55% saying it prompted a decline in profitability. Lost spirit and efficiency prompts effectively withdrawn laborers.


How to Easily Create Your Logo with DesignEvo?


It is sometimes necessary to obtain a logo, whether for a project, a company or an association. Hiring a professional can be very expensive, and it usually takes a long time to get the logo you want. With DesignEvo, an intuitive and easy-to-use site, you can create your own logos yourself, without the help of anyone.

1. What is DesignEvo?

DesignEvo is a free online tool that allows everyone to create their own logo in minutes. Thanks to a huge library of already existing logos, you can modify to infinity, by varying texts, fonts, icons, shapes, colors, etc.

The software can also be downloaded to your computer (only on Mac for now), and a mobile version is also available (on iOS and Android).




2. Why choose DesignEvo to create a free logo online?

After a quick overview of what the competition offers, here are some of my strong points:


- The number of templates (more than 7,000), icons (over a million) and fonts (more than 100) available.

- The flexibility of use: everything is easily editable. The tools are very intuitive, and the principle of the layers makes it possible to manage the superimpositions.

- The mobile application version: in practice, you can create a logo that holds well in a few minutes from your smartphone. 


3. How to create a logo in DesignEvo



- Access DesignEvo’s website at www.designevo.com and click on the button “Make a Free Logo” to start the logo editor.

- Choose from 7000+ well-designed templates or start from scratch.

- Customize your logo with your own taste. Edit color, font, layout, and more with a drag-and-drop interface.

- Preview and download your logo.

You can download your logo for free or at a low cost.

4. Three offers from DesignEvo


Free version

You will get a low-resolution file limited to 500px in JPG and PNG format. However, you will have only a limited number of modifications and downloads of this logo.

The Basic version

There is no need to quote DesignEvo for this version, which stands at $24.99. You'll have access to JPG and PNG files in high resolutions, up to 5000px, and access to the transparent version of the logo in PNG to place anywhere.

You'll also have access to unlimited changes and downloads as well as a print-ready version of your logo. This version also gives you access to lifetime support.

The Plus version

The most exciting offer is obviously the PLUS ($49.99), which allows you to obtain the copyright on your logo, as well as the ability to modify your logo and download it at will.

You'll have access to JPG and PNG files in high resolutions, up to 5000px, and access to the transparent version of the logo in PNG to place anywhere. Two new vector formats are added, the PDF and SVG formats, which are perfect for printing.

Besides, you will have access to the font and will be able to download it. This version also gives you access to DesignEvo’s lifetime support.


Conclusion

Whether you are going to start a new project or rebrand your business, you will find solutions on DesignEvo. The use is intuitive and straightforward, allowing you to do the work yourself, without much difficulty.

5 Significant Tips for Content Marketing to Follow


Content marketing is an integral part of digital marketing. While it may sound easy to come up with articles to entertain people, in reality, it is not. You have to constantly come up with unique topics to attract your target market. And the research involved in finding the keywords to incorporate within the text is a difficult job in itself. 

Not to forget, the struggle one has to go through to match the keyword with the context of the topic. Many times, you have to fix in the keyword whether it goes with the topic or not. Being a content writer myself, I have had topics like ‘How to decorate a workstation.’ And the keyword that I was expected to use was Cox Internet plans. Well, this was an easy task. But there have been instances when I was expected to adjust the keyword ‘Best holiday destinations.’ The topic you ask?

‘How to diagnose and treat cancer.’ Ouch!

You get the point, right?

Anyway, here are some of the tips that will help you up your content marketing game:

You are Not Hemingway

A general misconception that people have regarding content writing is that it asks to be artsy. Actually, it does not. Well, generally it does not. But the scenario differs from audience to audience. According to the rule, you should try to keep the language as simple and understandable as possible. Keep sixth or seven graders in mind. This mind come across as a shocking piece of information to you, but it holds true. 

Your viewers do not have dictionaries by their sides to refer to whenever they come across a difficult word. Such phrases or words only annoy the reader. And you do not want your target audience to stop scrolling and exit from the website altogether. Hence, put the poet or writer in you to sleep. And keep things simple.

Storytelling is Not the Key!

People who think and make others believe that a content should always narrate a story are wrong. Many times, it is impossible to revolve a story around a certain topic. In fact, in some cases, storytelling makes the content worse than it would have been without it. At times, being straightforward with your blog posts is what garners customers for you. 

So, if storytelling is not your strong forte, do not worry. It is not always needed, anyway. And the hype that revolves around storytelling is a bit too much, to be honest. But this does not imply that you stop incorporating stories in your blog posts. Well, if you know how to engage your readers with interesting stories, go ahead.

Again, this varies from writer to writer.


Repurpose Your Content

This might come across as a new concept to you, but it is not. Repurposing simply means that you upgrade or make a couple of changes to your existing content. You then publish that content on your company’s social media pages. The purpose of this exercise is to reach out to more people who already weren’t by using different platforms. 

It is not possible to come up with fresh content every time. Therefore, you can always pick up your most ‘liked’ blog posts and repurpose them by one of the following two methods:

        Creating a lead magnet
        Publishing online videos

Apart from adding variety to your content, these techniques will give the previously published articles a fresh look.

State Facts

Coming up with a unique blog post is very good. But what makes it even better is the incorporation of facts and figures. In fact, if you write something and back it up with figures, people will take more interest in that piece of information. It will seem like a more believable thing to them. Hence, make it a practice to add facts and give the reference to the website you took it from.

Invite Guests

Invite guest bloggers to write for your website. Or else, you contribute an article to another website as a guest. This will help you to reach out to more people. If you publish guest posts, it will save you the time and effort to come up with a blog post. Apart from that, it will build up your credibility, as people will notice that a famous person has contributed to your website.


And if you contribute an article to some other website, it will help you to add more followers to your network. Apart from this, you can always try other methods to up your content marketing game. And for that one major tip is to keep a fresh mindset. 

For instance, you have to write on ‘6 best books to read’ and incorporate ‘Cox near me’ as a keyword. At first, it will seem a bit odd to you. But when you will think out of the box- thinking out of the box is the key here, you will come up with numerous creative ideas. 

Social Media Marketing: How can it help Small Businesses to Succeed?


When it comes to connecting to the prospective customers, social media marketing is a great tool for the small business owners. However, it depends on the execution strategy used. Hiring the best SMM provider panel is a good place for getting started. However, Social media can turn out to be a nightmare if you don’t do it right. Here are some ways through which Social Media Marketing can help your business.

1.       SMM is key in Helping to Get the Word Out        

The social media helps businesses to get noticed out there. Apart from providing you with much-needed exposure, social media marketing offers you an opportunity to build an audience.  Your social media fans and followers who know about your organization will more likely turn out to be business partners. 

For instance, if you have an active Instagram presence, you can easily convert your followers into customers. This is by letting them know how your business can better their livelihood. By just using SMM to get the word out there, you land yourself new followers.

2.       Social Media is Cost Effective Compared to Other Marketing Means

With a limited budget, a small business can be able to reach a wide audience. The other marketing methods are often unaffordable for small businesses. However, with a limited marketing budget and provided you are doing everything else right, it is the most effective way of advertising goods and services.

3.       Social Media Makes it Easier to Target the Right Customers     

Analytics make it possible for businesses to target a certain customer base. For instance, let's say you just want to drive clicks among young persons aged 20 -25. You can target them effectively compared to the other marketing approaches will broadcast to just all the audiences. This is not a very reliable advertising approach.

4.       Social Media Encourages Two Way Communication      

With SMM, you can instantly get a response from the customers. This lets the small business owners understand their customers better. This means that you get a one on one interaction opportunity. This fast feedback gives you appropriate time to respond to clients worries. 

Thus, you can get to learn clients taste and preferences while at the same time you are able to respond just as fast. Other approaches like cold calling or advertising on the TV require patience to get feedback and, in some instances, there is no feedback.

5.       SMM Allows Businesses Access to Analytics Data Hence Allows to Target Better

With the SMM, you get analytical data showing customers responses and also gives you data relating on who saw the advert and the action is taken. However, with other marketing approaches it is not easy seeing such information and so you are forced to make baseless conclusions in some instances. 

Through conducting an appropriate social media audit, you can understand the current social media following and learn the platform that gets you more customers. This information is useful in the future since you can determine where you need to improve.


The above benefits of social media marketing to a small business compel business owners to get started with social media marketing. when you are ready for social media marketing consider hiring a reputable SMM agency to increase the chances of achieving success.

5 Possible Consequences of a Data Breach

Image Source: Pixabay

Whatever your chosen industry, a data breach could have serious consequences, and this is something that every business owner should understand. There is confidential customer data which must always be protected and should your marketing strategies get into the wrong hands, this could seriously impede your progress. If you are a business owner, here are just a few of the potential consequences of a data breach.

1. Hacked Customer Information – 

Imagine what would happen if all of your customer details were hacked by someone? If this includes their financial records, there is a risk of serious fraud and as your company is responsible, this might lead to you having to face a lawsuit. Cybercriminals employ state of the art software that can hack into an unprotected database, yet by using cyber and network security services based in Sydney or wherever your business is located, you can ensure that all your confidential client data is protected at all times.

2. Loss of Trade Secrets – 

If your company invests a lot of time and money in research and development, those results are very valuable and should they fall into the wrong hands, this could seriously damage your company’s future. Every company that is at the cutting edge of design and manufacture is at risk of having their trade secrets hacked and most would employ a security consultant to ensure that this valuable data is protected from cyber-attack. There is some more detailed information about the potential consequences of a data breach, which highlights the reasons for employing security.


Image Source: Unsplash


3. Malicious Virus Attack – 

Not all unauthorized data hacks have the desired outcome – some are designed to simply destroy both hardware and the data it contains. If you were to be the victim of such an attack and did not have a backup of your data, you could lose everything. New viruses are released almost on a daily basis and without adequate protection, you are wide open to this sort of attack.

4. Going Offline – 

If your company website was hacked, you would have to take it offline, at least until the problem is resolved. This could easily lead to a loss in brand confidence, not to mention the risk of losing your customers to a competitor who has better online security. No business wants to experience an offline website and by taking adequate security precautions, your website is protected against any malicious attempts to breach it.

5. Losing Customer Confidence – 

Any organization that is the victim of hacking runs the risk of losing many customers, as people will not feel secure when doing business with a firm that does not protect their online data. This could have potentially disastrous consequences and for that reason, you really must enlist the help of a data protection company.

Image Source: Storyblocks

The mysterious world of digital networks carries many risks of data breach, which is why you should ensure that your data is fully protected. If you would like to talk to a security expert, all it takes is an online search to take the first step towards total data protection, which is essential for any online business.

E-Commerce Landing Page Hacks that should be Implemented Now

landing page hacks

Online advertisers are about transformations. It is the thing that keeps them in their employment, in this manner, any approach to build transformations is imperative. There is no better route for an online business to build permeability and change than utilizing the highlights of a web-based business presentation page format.

What is a Landing Page?

It is a site page that remains solitary far from the primary site and whose reason for existing is to promote or advertise some item or administration. It is utilized to get subtle elements of guests, for example, their email address in return of something that they may need or like. The presentation page may likewise elevate prompt deals to the guests relying upon what you offer them.

At the point when a searcher taps on an online advert or query output, they are conveyed to the landing page where they can leave their subtle elements and access the offer made to them. The points of interest gathered are leads for potential customers. You can utilize the data to showcase items later on and perhaps get deals.

5 Ways Your Small Business Can Impress First-Time Customers

customer satisfaction

Impressing the first-time customers is perhaps the most challenging task for a business. While satisfying the retainer customers is absolutely important, engaging with first-time customers is crucial for the success of any business. These customers can bring in new customers as they share the positive experience with you. 

In the competitive market today, nothing works well like a verified feedback. Customers are deeply influenced by what fellow customers have to say. Hence, every customer is important for your business and first-time customers should be treated the best. Helping customers to solve their issues is pivotal for your growth because these customers will either be satisfied with your customer support or will move on to your competitor.

Be Prepared to Answer the Queries: 

Research shows that 70% of customer tend to switch brands primarily because of their dissatisfaction with the helpdesk. The volume of your business doesn’t matter to those who are willing to do business with you. What matters to them is your preparedness to answer all the questions. 

Perhaps you are well aware of the fact that flawless communication is the key to the success of your business. But you need to make sure that there are enough channels to get in touch with you in case of urgency. Most of the unsolved queries make their way to the social media where customers tend to share the negative experience. 

Just like prevention is better than cure, your ability to answer questions on time is better than having queries unaddressed. In order to answer questions, you will require to have information on your product, the USP, the brand promise, return policy, refund policy and so on.

Understand your Customers: 

Most of the small businesses fail because they don’t have a clear image of who is their target audience. In order to understand your customer, you should create a profile of your ideal customer. With a comprehensive understanding of your customers, you can start developing fruitful marketing methods. 

While developing the marketing methods, you need to define what is the reason because of which your customers will believe in your product or service. Once you have all of these sorted, you will have more clarification on your strategy. 

Perhaps the first step of attracting new customer is to develop a website that actually informs and educates the buyer instead of trying hard to sell them. In this era of new media, a sophisticated website helps you to establish your credibility which in turn makes the customer more confident about doing business with you.

Take Care of the Expectations: 

You can only expect your customers to buy from you when you meet their expectations. Every customer has his or her own expectation when they purchase a product or service from a brand. That expectation may be in terms of the quality of the product, experience with the customer service, ease of user interface and so on. 

Once you personalize your communication to meet the needs of your customers, you will be on the path to develop a long-term relationship. While large corporations might not be able to show their care for the customers very effectively, you can and this will differentiate you from others once you do. 

While purchasing the product, every customer is keen to be treated as valued. Therefore, your approach can make a difference. A simple discount or a coupon to be used in future can do the trick. But you should be able to portray that this is not a no-strings-attached relationship.

Staying in Touch with Customers: 

Staying in touch with customers is another important thing that you need to excel at. Your relationship begins when a customer enters into your shop or online website. Irrespective of whether the customer makes a transaction or not, you should never leave them. Get in touch with them after they make a purchase and be keen to know their feedback. 

Multinational companies usually send a birthday notification or email a newsletter every month. But you can personalize it by offering a discount, especially on his or her birthday. You can also ask them politely to review the service they availed or the product they purchased. 

This unravels the rejuvenating path for you to know the level of satisfaction of the customer as well as to invite other customers. You can also invite your customers for a sale or a conference that you are speaking at.

Thank Them: 

Many businesses forget to express their gratitude to the customers once they are done doing business with them. This is not the way you should adopt. While you can be creative in your way of saying ‘thank you’, you can take a simple route as well. 

However, a customary thanks don’t do much good. So it is wise to mean what you say. By resolving an existing issue that your customer is suffering from, you become a valuable resource for them. 

Thus you stay in their top of mind. All of these can help you to grow your business as you ensure customer satisfaction and hence get referred to other potential customers in the neighborhood. 

List of Top 5 Best CRM Tools for Small Businesses

Best CRM Softwares for Small Businesses

What is a CRM?

CRM is an abbreviation for Customer Relationship Management. It is a cohesive unit that collaborates with technology, tools, strategies to develop and improve the acquisition and retainment of customers. It is a software solution that can store prospects and customers, make calls, send emails, create reports, schedule meetings and add notes. 

CRM is the store-house of data for your sales team. The software ensures that every stage of interaction between the company and a customer sails smoothly. It nurtures and guides potential leads through your company's sales process. It converges information about your customer from several platforms and stores detailed information about them. From your customer's interest in their purchase history, personal information and behavioral patterns while making a purchase.

CRM software also ensures your company of maintaining relationships with your customers and encourages more business. It is a well know fact that repeat customers are much easier to sell to compared to a new customer, so recording information through this software can help you provide excellent service to your customers and deliver pleasurable experiences.

How does it work?

CRM systems are designed to keep track of customer information. The software records customer's interactions online and gathers intel when he/she contacts the company through the website, telephone, mail or social media.  

CRM allows your company to store all contact information and relationships with customers in one central location. CRM software is now gradually moving into the cloud. You can buy CRM software online on a subscription basis and customize it to your company's requirements. They are mainly web-based for desktops and laptops. There is new technology that optimizes the use of this software on mobile phones as an app on Android and IOS.

Exposure, increase in sales, larger customer base and more employees are the main focus for small businesses. There is a need for efficient organization skills and streamlined processes to accelerate growth. CRM software is an important tool for small businesses to flourish. It is mandatory that these small businesses select the best CRM software for their company and goals.

Here are the top five CRM software for small businesses, in the market today:

1. Zoho CRM

Zoho CRM software is one that is on-demand. It features a multichannel to communicate with customers via e-mail, live chat, phone and social media.

Zoho is a CRM that offers new age features that include conversational AI and mobile CRM management. It provides its users with a website tracker, scoring leads, notification of successful sales and more. The Zoho CRM lets you access its software and obtain up to 10 users with no extra cost.

Zoho can be purchased at different price levels depending on your requirement. However, there is a free version where you can use Zoho's CRM mobile app anytime and anywhere.

2. Salesforce CRM

It is a cloud-based solution built with all that a CRM software possesses. Salesforce is a tool that helps small businesses grow. It has a platform of products and tools that small businesses can find affordable and useful. It is one of the most widely used CRM in the market. 

It offers a version called Lightning Essentials for small businesses. This edition provides an advanced contact manager with email integration and schedule-reminders as well as tools for integration and customizing.

The Salesforce platform is user-friendly and includes key features like lead generation, sales forecasting, workflow-automation and a lot more.

3. Insightly CRM

Insightly CRM is a solid customer relationship and lead tracking tool, that is aimed specifically at small businesses. It works directly with the company's email inbox and connects it to other apps and services like Xero, QuickBooks and MailChimp to provide you with a specialized look into your customer's communication and sales process. 

Insightly is a Lead Management software as it's interface is easy to use and it allows for customization and integration. It has all the required tools that small businesses need in a CRM and it is highly scalable as your company grows. it is one of the most affordable CRM solutions available in the market. There is a free version available to get you started off and paid plans are not too expensive.

4. Hubspot CRM

Hubspot's software contains all the tools that a startup/small business needs in a CRM. It offers a free version of its CRM software, which is popular among small businesses. 

It provides a variety of tools for companies to get a direct overview of their sales pipeline and features such as email notifications, in-app calling, assigning and tracking deals, managing data, etc that keep the sales process organized. Hubspot offers a pile of software products for users to pick and organize according to their company's objectives and needs.

5. Nimble.

It is a popular CRM software that is an insightful and simple customer relationship manager.  It associates contact management, social media, sales intelligence and marketing automation into an excellent CRM platform. 

This unique CRM provides insights into every platform. The interface is user-friendly and easy to use. Nimble CRM has a smart and quick way to monitor customers as well as engage and nurture them along the sales process.


Final Words
CRM software is clearly a powerful tool for small businesses. Getting to know your customers and understand their needs as well as the products they will find valuable or how you should communicate with them etc. are the ways in which a small business CRM system can help you.

6 of the Best Online Team Management Tools

Best Team Management Tools Remote

In the current era of information, everything is going digital. With tremendous advancements in the tech industry, now we can work through the internet without going to the office. Remote work is the latest and hottest trend in many industries. It brings a lot of benefits to the table, but there are a few downsides of it as well. But, you can neutralize those downsides with the help of right and effective tools.

One of the most challenging parts here is managing your work with your team members. If you’re already handling a team, you must be well aware of how complicated it gets while team management. You can make this job easier by using one of the best team management tools. To help you with this, we’re listing down 6 of such tools, so keep reading.

Top 6 Team Management Tools

There are tons of management tools out there, but only a few offer the best set of features. So, here’s a list of six best team management tools available in the market:

Slack:

Slack team management tool

One of the pioneers in the industry, Slack offers a wide range of features that fit perfectly to the needs of almost any team. This tool helps you improve the efficiency and productivity of your team. Some of the main features of this app are team chat, reminders, and advanced search filters. 

Apart from these features, you can also integrate several cloud solution such as Dropbox and Google Drive. You can also use tags to send messages either to individuals or the entire team. Furthermore, you can also use slackbots to automate several things.

Podio:

Podio

If you are looking for something that helps you communicate with your team and assign tasks to them, Podio is the way to go. You can automate many aspects of your workflow with this tool. It also offers you file sharing through encrypted gateways. 

Several important modules such as project budget tracking, sales pipelines, and many others can be automated with this app. It’s a perfect team collaboration tool for the teams who work on complicated processes.

ProWorkFlow: 

ProWorkFlow team collaboration app

For someone who’s looking for a team management tool that helps them check the progress through various platforms, ProWorkFlow could be the best bet. You can assign tasks to your team members with ease by using this tool. You can also easily access and check the progress of workload across your teams. 

This tool also makes it much easier for you in sharing files with your team members. Managing contacts is also very simple and easy with this tool. Finally, you can also manage invoices through this tool.

Zoho Workplace: 

Zoho Workplace

This team collaboration tool has a very clean interface, making it a user-friendly app. It offers a wide variety of features that help you manage your team in a much better way. Zoho Workplace lets you save all your work at one place. You can also upload your work through email and desktop as well. 

Furthermore, this tool offers you the ability to integrate many additional elements such as Finance, Recruit, CRM, and many others through Zoho bundles.

BITRIX24: 

Bitrix Software

If you’ve got a team that requires constant communication and workload sharing, BITRIX24 could offer a great set of features for you. This app provides you social intranet that is a better way for internal communication. 

Employee workload management will be much easier with this tool. Telephone integration and customer relationship management are some of the special features you get with this app.

Scoro: 

Scoro team planning tool

For someone who’s looking for a team collaboration tool that offers all the necessary features, Scoro is a great option. This tool lets you schedule work and meetings seamlessly. Project and task management can be done effortlessly. 

You can also share large files through this app. Billing and time tracking can be done effortlessly. Furthermore, you can also deal invoices with this app.

Final Verdict


Each and every one of the above-mentioned best team management tools had been thoroughly tested by us before getting featured here. If you’re leading a team, you should never neglect the team management aspect, as it directly affects the productivity of your team. 

Use any of these tools to enhance the efficiency of your team within no time. Further, if you are worried about the performance of your PC then we suggest you should use best PC cleaner software for instant & effective results.