Instagram Vs. Facebook: Which One Is Better for Marketing

Social media platforms play a huge role in all aspects of our lives today. Whether you are a homemaker, a salesperson or a business owner, you will definitely need these tools. We use them not only for communication but also for training, marketing, advertising, and shopping.

With over 4 billion users worldwide, social platforms have allowed companies to reach larger audiences. It can be difficult to choose the best platform for your business, especially if you are running a startup. This is because each site has its own culture and is useful for certain types of people.

So, you should target where the majority of your audience is active. For example, LinkedIn is a professional platform for students, job seekers, professionals, recruiters and influencers. On the other hand, TikTok is an entertainment platform completely different from LinkedIn.

Therefore, you cannot expect to get the same result on all platforms.

Try comparing them as we did here about Facebook and Instagram. After reading this article, you will know your priority in social media marketing.

What statistics tell us about Facebook vs. Instagram

First, we need to compare them statistically. In other words, we cannot choose the best site without knowing the number of users.

Facebook statistics 2022

  • Facebook has 2.38 billion monthly active users.
  • 60% of users of social networks in the world use Facebook. The third most popular website on the Internet is Facebook.
  • The second most downloaded application is Facebook. In 2021, Facebook will be 17 years old.
  • 63% of Facebook users are men.

Instagram statistics 2022

  • A billion people use Instagram every month.
  • Instagram's largest audience is 18 to 34-year-olds. Instagram is one of the most popular social networks among teenagers.
  • Gen Xers have the fastest-growing audience on Instagram. Men and women almost equally represent the Instagram audience.

As you can see, while Instagram outperforms the competition in some areas, such as engagement rates and Gen Z popularity, Facebook is statistically far superior.

The audience demographic of Facebook vs. Instagram

In social media marketing, demographic information about your target audience is important. In fact, posting on every social network will not yield the best results. Each website serves a specific purpose and, as a result, can attract people with unique characteristics.

Instagram has a younger user base than Facebook, which is one of the most notable differences between the two platforms.

This has far-reaching implications for many types of organizations. For example, if you compare an investment business with a fashion brand, Facebook is better for the former and Instagram for the latter.

Types of business accounts on Facebook vs. Instagram

You need to know why people use any website.

Instagram focuses more on daily stories and memorable events, while Facebook seems more informative. As a result, Facebook is a great place to advertise a large company and its products.

On the other hand, Instagram is second to none in terms of advertising and participation in campaigns. Also, while Instagram Live videos are popular, Facebook ads are the best.

So, advertising on Instagram and Facebook is a good way to go if you want to do event marketing.

In addition, Instagram is very effective for companies with a strong visual component. For example, architects, fashion designers, and models can do well on Instagram. That’s why there are many Ig accounts for buying and selling in these categories.

Influencers of Facebook vs. Instagram

Influencers are important in social media marketing. Most companies want to increase their influencer marketing budget in the coming year.

It is good to note that the global pandemic and quarantine have increased the value of working with influencers, as more people spend time looking at the funny posts of influencers on social media.

As mentioned before, Instagram is a great medium for influencers. Unlike Facebook, Instagram is the best influencer marketing platform which is more profitable.

Many Instagram influencers in various fields try to increase their number of followers to earn more money by promoting different products or selling their accounts to companies.

Video marketing on Facebook vs. Instagram

Video marketing is one of the most important techniques today because videos are the most popular content, especially among the youth.

To help you with this, almost all social media platforms offer attractive video-sharing tools.

But Instagram is actually different. It has various video marketing features:

  • Live Instagram video
  • IGTV
  • Coils
  • Stories on Instagram
  • Buyable stickers in your stories
  • The possibility of converting existing messages into advertising

While Facebook allows you to post videos, the variety is better on Instagram.

Editing features of Facebook vs. Instagram

Another important factor we can consider is image/video editing tools.

You should know that raw images can sometimes look ugly, so many users prefer editing tools. Fortunately, both platforms offer great editing tools and filters, so you'll rarely need third-party software.

However, Instagram is slightly better in terms of filters and editing tools. So, if you do not have a graphics team, it is better to choose this site to make the work easier.

Final tip: which one is better for you

Both Instagram and Facebook are the best platforms to some extent. There is no formula to prove which is better. But it is recommended to have an account on both and prioritize your digital marketing strategies in one of them.

If your business is related to women, teenagers and the elderly, Instagram can become your priority. On the other hand, if you run a law firm or something similar, Facebook might be a better choice.

Also, startups and small/local businesses who want to promote and sell their products directly from this app can choose Instagram.

Another important tip is to cross-promote your content on both platforms to reach the greatest number of users. Finally, try to get feedback from your audience to see if you are doing well. 

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