Improve Your Visual Strategy on Social Media with these 12 Tips

Creating a visual strategy is essential if you are looking to create an authentic social media experience for your users. Although some social media networks are more suited for visuals such as Snapchat and Instagram, more than others like Twitter and Facebook, all aspects of your post must be considered, including text, when creating a visual strategy for social media. Irrespective of whether you are a big brand or a small shop, you need to craft a fantastic visual plan for your social network pages. Here are 12 tips to help you achieve this. 

1. Create content categories

The foundation for building a successful social media visual strategy is to create categories for your content. There are many reasons why groups are essential for this. Content categories allow you to diversify your post; you can’t create different posts about avocados every day. It also ensures that your feed is well organized, apart from being visually diverse. 

You have to ensure your brand continues to generate some business with awareness as well. And content categories will help with this. 

2. Follow a laid-out process

No matter how big or small your brand is, you have to follow or process if you want to implement and maintain your social media visual strategy. This allows you to focus on choosing the most fitting images for your brand. It would be best if you were consistent with your process every month by sticking with the same process. 

“If you are managing a brand’s social media page, your process can be holding an iteration meeting, then a brief production, QC rounds, approval, revisions, and lastly, posting or scheduling”, says Melanie Terrence, the content and blog manager at Do my assignment.

The ideation meeting and brief might depend on the content categories, which is useful for the production process.

3. Ideate the content

Since you have it all set with your content categories, set up a team to ideate the content for the different categories. This will play a significant role in lifting your visual strategy. And it makes it easy to follow a monthly calendar layout, set dates to, post, and assign the categories to spread evenly. This makes your whole process and the visual strategy more organized. 

4. Create inclusive designs

It is vital to be inclusive when creating your visual strategy for social media. You might be killing your brand slowly if you are not able to create inclusive content and designs. There’s so much clamor for inclusiveness in today’s world and you have to represent the way the world is in your content. The best way to not be left behind on social media is to accurately represent the type of society that we live in on social media. This creates an authentic experience for your viewers. 

5. Size is important

It is crucial in today’s world that you optimize the size of all your posts and content.

When brands do not post content with the correct sizes required on a particular platform, this affects the user experience on their mobile devices and affects the aesthetics of the post. There are different optimal dimensions for different platforms, so follow the standards for the platform you are posting content on. Posting the same size across all platforms might not work.

6. Create unique content 

The uniqueness of your content across different platforms cannot be overemphasized. You should create different unique content for different platforms. Like the content size, it might not turn out well if you create one material for all platforms. Some types of content are more appropriate on some platforms than others. Posting one-for-all content might affect the credibility of your brand. Social media users log on to different platforms for different experiences. 

7. Type treatment

An exciting way to elevate your visual strategy on social media is to add type treatment to your feeds. It also helps to harness your creative prowess. Some brands change their type of treatment and design with every of their posts. This isn’t good for their visual strategy because it does not give room for a cohesive experience. 

You can achieve high awareness with just one type of post by changing the imagery and words. This will help you have a more recognizable and cleaner feed on social media.

8. Style guide

A brand can improve its visual strategy by identifying the necessary tone and voice for social posts. This is an essential aspect of visual user experience. If your post doesn’t have a consistent style that is deemed socially friendly, it might appear spam and be treated as such by the algorithms. 

For a style guide, you have to include a CTA in your post, be grammatically correct, and do not reference slurs. All of these help to implement a cohesive tone and style, which are essential in solidifying your visual strategy. 

9. Hashtag guidelines

This is also an essential part of the style guide, but it is one that requires a special mention. Hashtags are a common feature of social media, but as far as visual strategy is concerned, the hashtag format can affect the user experience.

For example, making a Facebook post and including multiple hashtags. This will alienate you from a significant demographic that knows how hashtags are used and how they work. 

Using some hashtags in your Instagram comment with plenty of others on the original posts also ruins the visual appeal of the post and the account.

10. Be consistent with your style of image

Since you are still trying to build brand awareness and recognition through your social media content and posts, you must make sure that the kind of images that you post personifies the brand. This means that your image has to be consistent with the brand’s personality and character that you are trying to push to the public. Answering some of these questions when posting your image can help achieve this. 

What interests your followers?
What type of content is best to illustrate your brand image?
What would your brand like to do or see, if it was a person?

11. Post shareable images

The best way to increase your social media reach is by posting shareable content. You can do the same for your visual strategy, make the images shareable too. Do this by adding buttons that feature the icons of other social media platforms on your website. This makes it easy and quick for your users to share your image on social media from your site. 

When users share your images in this way, they reach out to people that you might not reach usually, and this increases your brand awareness and recognition. Without doing any further, you can improve your followers and prospects. 

12. Use text overlays

The success of your visual strategy on social media also depends on the kind of connection you build with your followers through your posts. It is vital on social media, for people to see that your brand has some depth. 

As the last research of the best essay writing service says, one of the most natural methods to achieve this is with simple and common phrases that people who can relate to your product know well. Combining this with a compelling image is massive for you. You can quickly get thousands of likes and engagements with this method. And that would be a success for your visual strategy. 


Excelling in your social media visual strategy might not come easy. But with the right steps, you can pull it off and get massive engagements. The tips outlined in this article will surely set you on that path. 

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