Importance of HTML Sitemaps for Your Website

When browsing on the internet, it is possible to come across different websites with a clustered layout. Due to advancements in technology, this problem has been solved by the use of Sitemaps.

The role of a sitemap is simple. It helps to guide visitors to the different segments of your website. Whenever your guests are unable to find what they are searching for on the dropdown menu, the sitemap is the next option. Now, its main function is to guide website visitors but there are also a number of other benefits which it provides.

Notably, there are two types of sitemaps namely; XML and HTML sitemaps. We'll be taking a close look at HTML sitemap and the different benefits which you stand to gain from making use of them.

What is an HTML Sitemap?

An HTML sitemap allows visitors to easily navigate around a website. It is designed to inform of a bulleted outline of the website navigation. Each bullet is linked to the page which it references or describes. Visitors make use of a sitemap to locate a topic which they have been unable to get from the website menus. These maps are always comprehensive and contain all the pages which are available including main pages and lower pages. In certain scenarios, the sitemap is unordered but this can be confusing to visitors.

It should actually be used to basically simplify navigation and add some order to the whole website. It's an important element that is included in a good number of websites depending on the number of pages that are accessible. It's an impressive choice to include in your website.

What is the Importance of HTML Sitemaps?

There may be a lot of news going around about the redundancy of HTML sitemaps. However, experts such as Joel House Newcastle insist that it is an important part of your website. Let's look at some of the reasons to make use of it.

  • Useful for Larger Websites

Over time, your website will continue to grow. Basically, you may include a number of new segments to the website such as e-commerce with new product segments or a larger product portfolio. As your brand grows and looks to expand the services which it offers to its clients, it's impossible to avoid growth.

However, a large website can be confusing for visitors who are unclear about where to go for the service they require. The sitemap will help to point them in the direction to go.

  • Serves as an Architectural Blueprint

Yes, the sitemap is a blueprint that contains all the vital parts of the website. Also, it makes it easier to manage the different pages on the website. It can be used to monitor the structure and connection of these webpages and subpages.

It will ensure that every segment of the site is properly outlined and named. When you click on it, you get directed to the corresponding part of the website.

  • Improved Search Engine Visibility

HTML sitemaps help to provide search engines with a clear description of the website in question. Sometimes, it's difficult for Google and a number of other search engines to do all the hard work of indexing webpages. It will help the crawlers easily understand the taxonomy of the site.

Google still takes note of websites with HTML sitemaps. Using a sitemap, you can break a website into multiple pages with links attached to each of them. It's easier for search engine bots to locate these links and they display them to users.

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  • Useful for Interlinking

A sitemap can be used to organize your website in such a way that it becomes the first-stop location for visitors. This way, each link to individual pages are considered to be more useful and worth a lot. It links everything together and every part of the website is easily accessible in just a single click.

  • Helps Define the Website's Purpose

When a visitor visits your website, they often wonder what the purpose of the website is. The HTML sitemap is a great highlight of what you are looking to offer to your clients. The map can be rendered more effective when SEO and relevant keywords are used in it.

  • Improves the Speed of Search Engine Crawlers

The sitemap will make it easier to find your content and will give it more priority in the crawl queue. The HTML sitemap will help to highlight the important content on your website. It's also possible to submit your text version of your HTML sitemap to websites such as Google. This can be beneficial considering the number of web pages that search engine crawlers have to deal with.

  • Increases the website traffic

Now, when making use of the sitemap your search engine visibility gets better. The important pages of the website are now visible to users of search engines. In the long run, this will result in more clicks. More people are aware of the content, product or service you offer. Those hidden pages will start to receive more traffic and an increase in profit.

  • Helps to Indicate any Possible Improvement to Site Navigation

As the website grows, duplicate data and content may come up. The sitemap will make it easier to identify any of such duplicate data and eliminate it. When combined with analytic tools, it will indicate the least visited pages. This is a signal that you would need to make some changes to draw traffic to these parts. 

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HTML sitemaps are a great way to help you save a good number of resources and to manage the website better. It is also an effective tool to guide visitors, improve traffic and get more sales.

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