Converting prospects to customers requires a
lot of communication. It’s very important to connect at the right time and with
the right message according to their stage in the sales funnel. Done manually,
this is a daunting task for anyone and is especially hard especially if you
are new to this industry or marketing in general.
This is why so many experienced marketers use
drip emails, going as far as calling it their best marketing tool. Email drip
campaigns are a very powerful tool, especially when compared to other marketing
techniques. It is also cost-effective, efficient, and an easy way to reach and
convert your potential customers.
Tips For
Effective Email Drip Campaigns
Here we have 5 smart and actionable tips for
the best and most effective email drip campaigns for your brand and
business.
1. Be Goal Oriented
Yes, of course, an effective email drip marketing in itself will
have to be goal oriented. You cannot just keep launching marketing campaigns
without first setting certain goals. However, you can make sure your email drip campaigns is next level by setting a drip
campaign with a long-term goal. Choose whether you want to educate about your
brand, or sell and cross-sell other products and services, if you have any.
Build better relationships with your customers and position yourself as an
expert in the field through consistent constant to reach your long-term
goals.
2. Add Value To The Product
Whenever you are advertising a product or a service, everything
that matters is the product value. no, we are not talking about the price here.
It’s about adding value to the customer’s purchases. So, try creating drip
emails that will reflect the value of your business and product. Make sure the
value you include in your emails are relevant to the brand, the product, and,
most importantly, the goals you are trying to reach. Try adding more content
about your product and services, such as blogs posts, articles, webinars, white
papers and more.
Also Read: Ways to Grow Your Newsletter Subscribers
3. Focus On Building Relationships
Good customer relationships and bonds are the key to
ever-increasing sales. Of course, when you are planning out your email drip
campaigns, make sure to note all the ways you’re building better relations with
your customers. Besides, drip emails can be used to attract new customers,
regain the old ones, and re-engage disappeared contacts too. Sending Birthday
wishes, New Year greetings, etc. with new offers, discounts, new product launch
announcements are just some of the most common ways to stay in touch with the
customers.
4. Customize The Messages
This is another effective tip that you must follow in order to
gain and retain customers. You should customize the drip emails that you are
sending by adding basic personalization (name) or more complex custom
personalization (job position, country, pain points, etc.) to make your email
drip campaigns look more like a personal interaction with one specific
customer. If you don’t know where to find this info, it’s easy using a
multifunctional email address finder that
will help you find emails along with additional information about your
prospect.
Never send out absolutely identical messages to multiple
recipients - not only is that bad for your email reputation, but it also
results in lower CTR and conversions. A personal touch is everything.
5. Automate
Don’t just use email drip campaigns for one-off emails. You can
automate complex email sequences with multiple emails spread out over months to
free yourself from months of unnecessary work and control. Once you receive a
reply, the drip campaign will let you know so you can proceed to close the deal
personally.
Effectiveness of your email drip
campaign is in going the extra mile
That said it doesn’t mean working harder when you can work smarter. Use email drip campaigns to streamline your workflow and convert better, helping you to achieve the sales rate you dream of.
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