Showing posts with label How To?. Show all posts
Showing posts with label How To?. Show all posts

How to Create a Successful Email Marketing Campaign?


After doing a lot of email marketing practices thought for a successful entrepreneur if still, you are hassling for rapid business growth, If Yes? Here a phenomenal opportunity has been discussed to boom your business passing through a successful email marketing campaign.

Benefits:

·Email marketing campaign presents you more opportunity to drive successful business.
·Easy to reach target audiences.
·Improve branding and awareness.
·Cost effective.
·Effective data management.
·Easy client relationship building.

From last decades, the theory seems quite simple to build a successful email marketing campaign. The discussion goes like,  write long tell text and sprinkle in some images, find your contact list and in the last hit on the send button.

But after modernization, every viewpoint has been changed. Where email marketing has derived with some new motivational concept to engaging more to the email receiver. These engagement comes after applying header, footer, proper text alignment,  sprinkle it with some required GIF images, lite background.

The purpose of doing email decoration, it attracts more business or social media marketing people, higher engagement successor, more scope of getting business, helps to improve proper branding, easy remember and understanding while rolling up and down.

5 Different Ways How to Improve Employee Engagement?


Since having an effective business is each business' fantasy, organizations accentuate worker commitment. With a draw in staff of representatives, you bring down your danger of turnover, help consumer loyalty, and increment your organization's general possibility of accomplishment. Discover how you get highly employee engagement listed below.

Employee engagement is the dimension of duty, energy, and unwaveringness a specialist has toward their work and friends. The more connected with a worker is the more work they will advance.

Picture two representatives: One comes into work 10 minutes early every day, is eager to be there, and continually thinks of and shares thoughts for enhancing activities. The other employee engagement is the opportunity to chip away at a time each day.

1.      Try not to Skip preparing

In the event that a worker does not have an idea about their obligations, they will not lock in. Rather, they will be confounded, baffled, and raced to make up for lost time, which prompts withdrawal.

Specialists who are anxious to meet their objectives are connecting with the organization. Onboarding and preparing new contracts are probably the most vital advances you can take to guarantee representatives are drawn in at work. One SHRM study detailed that 33% of new contracts left their occupations after just a half year.


2.      Establish your goals

To maintain a fruitful business, you require a marketable strategy with a rundown of objectives you need to achieve. To connect with workers, you have to include them in achieving business objectives.

You should set yearly, semi-yearly, quarterly, and month-to-month objectives so representatives have something to move in the direction of, achieving objectives is something that supports worker commitment.

3.      Recognize Employees

Representatives do not naturally progress toward becoming connected with when you give them more acclaim, much appreciated, or some other sort of affirmation. Nevertheless, workers can rapidly progress toward becoming withdrawn whether they have an inclination that they are undetectable.

Drawn in representatives have a feeling of solace capacity and goodwill with your business. Once more, it is essential for representatives to know their collaborators and create kinships with them. In any case, it is additionally critical to building up a relationship of regard and fellowship between boss and worker.


4.      Concentrate on employee development

There are numerous reasons work searchers apply for and acknowledge a position, similar to pay and advantages. Nevertheless, numerous specialists additionally need the chance to develop their vocation. One Gallup survey found that 87% of millennial (and 69% of non-millennial) see improvement as essential in their occupations.

Representatives need to build up their aptitudes and keep testing themselves. They would prefer not to do dull errands that require negligible exertion. Drawn in representatives continually utilize their brain and improve their abilities.

5.      Micromanage


Workers cannot connect within the event that they do not have opportunity in how to carry out their employment.  Micromanaging can be harming to your business. One business found that micromanaging brought about 68% of workers saying their spirit was a hose and 55% saying it prompted a decline in profitability. Lost spirit and efficiency prompts effectively withdrawn laborers.


How to Easily Create Your Logo with DesignEvo?


It is sometimes necessary to obtain a logo, whether for a project, a company or an association. Hiring a professional can be very expensive, and it usually takes a long time to get the logo you want. With DesignEvo, an intuitive and easy-to-use site, you can create your own logos yourself, without the help of anyone.

1. What is DesignEvo?

DesignEvo is a free online tool that allows everyone to create their own logo in minutes. Thanks to a huge library of already existing logos, you can modify to infinity, by varying texts, fonts, icons, shapes, colors, etc.

The software can also be downloaded to your computer (only on Mac for now), and a mobile version is also available (on iOS and Android).




2. Why choose DesignEvo to create a free logo online?

After a quick overview of what the competition offers, here are some of my strong points:


- The number of templates (more than 7,000), icons (over a million) and fonts (more than 100) available.

- The flexibility of use: everything is easily editable. The tools are very intuitive, and the principle of the layers makes it possible to manage the superimpositions.

- The mobile application version: in practice, you can create a logo that holds well in a few minutes from your smartphone. 


3. How to create a logo in DesignEvo



- Access DesignEvo’s website at www.designevo.com and click on the button “Make a Free Logo” to start the logo editor.

- Choose from 7000+ well-designed templates or start from scratch.

- Customize your logo with your own taste. Edit color, font, layout, and more with a drag-and-drop interface.

- Preview and download your logo.

You can download your logo for free or at a low cost.

4. Three offers from DesignEvo


Free version

You will get a low-resolution file limited to 500px in JPG and PNG format. However, you will have only a limited number of modifications and downloads of this logo.

The Basic version

There is no need to quote DesignEvo for this version, which stands at $24.99. You'll have access to JPG and PNG files in high resolutions, up to 5000px, and access to the transparent version of the logo in PNG to place anywhere.

You'll also have access to unlimited changes and downloads as well as a print-ready version of your logo. This version also gives you access to lifetime support.

The Plus version

The most exciting offer is obviously the PLUS ($49.99), which allows you to obtain the copyright on your logo, as well as the ability to modify your logo and download it at will.

You'll have access to JPG and PNG files in high resolutions, up to 5000px, and access to the transparent version of the logo in PNG to place anywhere. Two new vector formats are added, the PDF and SVG formats, which are perfect for printing.

Besides, you will have access to the font and will be able to download it. This version also gives you access to DesignEvo’s lifetime support.


Conclusion

Whether you are going to start a new project or rebrand your business, you will find solutions on DesignEvo. The use is intuitive and straightforward, allowing you to do the work yourself, without much difficulty.

How to Protect your WordPress Website From Getting Hacked?


Are you a blogger? Are you using a WordPress for your blog? If yes, then this article is for you. Here, in this article, we have written about 'How to Protect your WordPress site from getting hacked?’

Do you know? According to one study, more than 70% of WordPress installations are vulnerable to hacker attacks. Out of this 70%, one website can be yours as well. So, it is very important to protect your WordPress site from getting hacked, especially when a small innocent mistake can put your site at risk.

Below, we have the shared the top 5 ways to protect your WordPress from getting hacked. If you follow these tips then the chances of your blog getting hacked will get reduced heavily.

Use Strong and Rare Password

This is the first and the most important way to protect your website or blog from getting hacked. Remember, never use your name and default password for your blog. This will reduce the risk of getting hacked by more than 50%.

Next, it is important to note down the meaning of Strong and Rare Password. If someone asks you to use a strong password, then it does not mean a password with one upper and special character in it. This kind of password gets easily hacked by the brute force method.

Hence, the password you choose should be over 15 characters long and must include more than 2 special characters and a mix of Upper and Lowercase characters in it.

Install Security Plugin


This is another important way to protect your WordPress site from getting hacked. All you need to do is install a security plugin from the WordPress dashboard.

Just install the Security Plugin and sit back and relax. The installed plugin will take care of everything. It includes options like rewrite login URL, disables right click, Spam Protection etc.

Next, do not get afraid, if you don’t know how to install and set these kinds of plugins. If you are the beginner then the default setting of the plugin is enough for you.

Change Default Setting

On the WordPress site, never use the default setting. No matter, whether it is login URL or username, please change the default setting of your WordPress site.

This is because Hackers use your default setting while hacking your WordPress site. Further, it is also not advisable to use default username and password for your site. According to one study, more than 60% websites use username and password as Admin and 123456789 respectively.

At last, you should even change the default login URL of your WordPress site. Ensure it should end with Wp.login.php.

Disable Registration on your Site

WordPress Registration is the favorite place of the hackers. If registration is enabled on your site then daily you will lot of spam registration on your site. Hence, it is always advisable to disable the registration on your WordPress site.

You can disable this option from your WordPress dashboard. All you need to do is log in to your site and disable registration from General Setting page.

Login ReCaptcha


The last but the most important way to protect your site from getting hacked is to install Login Recaptcha on your site. reCAPTCHA is a free security service that protects your websites from spam and abuse. It will appear something like this as shown in below image.

This recaptcha make it difficult for a hacker to break your password and login to your WordPress site. Hence, install recaptcha on your Wordpress site and protect it from getting hacked.

Over to You

What do you think about this article? Do not forget to share your view with us. Next, if you face any problem in protecting your WordPress website then please feel free to contact us. We will be happy to help you.


Network Monitoring with Open Source Tools : How Open Source Helps?



The use of a system that constantly monitors a complex network of computers is defined as network monitoring. Network monitoring is basically defined as a part of network management. It is meant to notify the network administrator via email, SMS or other alarms in case of outages or any other complication.

Network monitoring is a critical aspect of network management and thus, it is essential to make sure those computer applications and networks remain safe from all sorts of cyber attacks, the vulnerabilities that PCs and laptops are prone to. There are open source communities around to develop advanced tools, this article presents the rationale for network monitoring, along with a few select open source network monitoring tools.

Basic Goals of Network Monitoring

Network monitoring has the ultimate goal of reducing the IT's load and making the life of IT professionals a little easier. In this direction, open source development looks promising for both developers and consumers.

·         Stay ahead of Outages

Implementing network monitoring is one of the simplest ways to prevent outages such as human error and configuration issues.

·         Fix Issues Faster

Network monitoring makes problem-solving easier without having any person involved in it. Network monitoring helps in resolving configuration errors and abnormal traffic fluctuations. Through live network maps, you can reach the origin of problems. 

·         Gain Immediate ROI 

Often, IT teams faces heavy workload and complex projects without ideal time, staff, or budget. In that case, the right network monitoring tool can be the only solution to deliver immediate ROI. It even cuts down on tedious troubleshooting time. 

The Need for Network Monitoring

Network monitoring is a vital aspect to see your organisation growing. Without it, your empire can suffer from serious outages, extra time consumption and additional expenses with a lower work efficiency. Thus, the need of network monitoring lies here:

·         Manage Growing Networks

Today's IT environments are growing in size, all due to technological innovation and rise in connected devices. Network monitoring ensures easy dealing with IPv6 transitions and cloud migrations to avail smooth performance at work place.  

·         Identify Security Threats  

Any kind of suspicious activity may impose a threat to the 'normal' performance of your organisation. Network monitoring can help secure your business-critical data and protect your information against data breaches. A network monitoring tool offers the first level of security, thus, making it easy to spot any kind of activity that is out of the 'ordinary'. 

Different Network Monitoring Methods

·    Intrusion Detection: Intrusion detection is meant to monitor local area networks or Loans for unauthorized access by hackers. It is implemented by most IT professionals to detect viruses, malwares and other network vulnerabilities.

·      Firewall Monitoring: It monitors the incoming and outgoing traffic of the network. Not just that, it tracks the activities of a firewall in order to ensure the screening process.

·       Penetration Testing: Penetration testing is carried out by IT professionals with the purpose to take network security to another level by discovering networking vulnerabilities.

Different Open Source Tools used for Network Monitoring

The market for network monitoring systems often seems to be quite confusing. Internet offers a wide range of tools with almost similar and limited features. Thus, it is important to make sure that you understand the uses of the tools available and then opt for the one that better suits your needs. 

·        PaesslerPRTG

This tool offers centralised networking. It is available in a wide variety of languages, including that of French and Spanish. It offers an all-in-one network monitoring software, thereby, helping the users to locate and avoid network errors across various areas of network. 

·         LibreNMS 

It is a PHP-based open source network monitoring tool that uses the simple network management protocol (SNMP). It supports operating systems such as Linux and FreeBSD. 

·         OpManager 

ManageEngine offers a free network monitoring tool called OpManager. Not just that, it provides network, server and virtualisation monitoring as well as allow the users to monitor a wide range of critical devices such as routers, firewalls, and switches. 

IBM Open Source Community for Developers

IBM helps you to bypass long development times, thus, minimizing costs at the same time. It uses SIEM technology to reduce upfront and operational costs, detects threats more quickly by using close gaps. Besides, it offers you continuous updates regarding any kind of evolving threats and regulatory compliance requirements. They have dynamic community for open source development and build many open source projects to help the communities around.

Open source tools offers verity of features and developers can easily customize it with the need of the environment. With the help of a right developer community, open source development can change the level of coders and increase the innovation. IBM provides open platform to developers around the world, they provide codes, docs, supporting materials and all the needful for developers to use. Developers can join the community and access the codes, together they can take these promising open source projects to the new level.

How Technology Impacts Your Personal Data, Security and Privacy


Ever since the digital world has evolved, security has been the evergreen tech concern. Privacy is an individual’s right – their right to choose details they want to disclose and information they don’t want to reveal about themselves. Headed into this technological era, where the use of internet has become more and more common, we are stripped off our right to privacy gradually every day.

It is then upon us to make sure that our privacy rights are maintained, if not respected otherwise.

Technology and Its Impacts

We’re in an era where even our air conditioners have Wi-Fi. It is almost impossible to tell technology and internet apart because both are now correlated.

Our devices and the internet feel like as much of a necessity as anything else. But as we grow more and more immune to it, it comes with great consequences and impacts personal data, security and privacy.

Impact of Social Media

Most commonly used by the majority of the population is social media. Not only the youth, but the adults are hooked to it as well and are glued to it round the clock. Such platforms include Snapchat, Twitter, Instagram and Facebook.

There are very few who don’t use these platforms, others already have it. When you first create a profile, you are asked for your personal details that pretty much gives away all your basic information such as name, age, date of birth, gender, email address, phone number and picture. All of this data is then kept in the social media’s database. That, along with all the other activity you carry on the social website / app – the people you follow, the pictures you like, the videos you watch and the posts you interact on, is recorded. This is then used to show relevant content to you, which is great, but at other times it is sold to third party companies who then choose their target audience to display ads.

There are various political organizations that use information from such data breaches to influence the opinion of the public. This is not just a theory formed in the air. Political events which have been reported where politicians paid Cambridge Analytica to use information from data breaches are as following:

  • 2015 and 2016 campaigns of United States politicians Donald Trump and Ted Cruz
  • 2016 Brexit vote
  • 2018 Mexican general election, 2018 for Institutional Revolutionary Party

Facebook director, Mark Zuckerberg, was also caught in the act and while he apologized for the situation, Facebook users still feel that this was a breach of trust as well as data.

Data Surveillance Agencies

Data surveillance is the monitoring of activity on a computer or over the internet, which is carried out covertly by government, corporations, criminal organizations, copyright agents or even individuals. This act may or may not be illegal, though it is done regardless. Companies and other agencies make millions selling large databases.

There are also laws by governments, such as the government of United States, United Kingdom, Australia and more, which obligate the Internet Service Providers to record and maintain the user data for a period of at least 6 – 12 months to a maximum of 2 years. It is the storage of telecommunications, internet traffic and transaction data.

ISPs that monitor your data often throttle with your speed which becomes irritating for torrenteers. Another thing at risk for people who download torrents it that if copyright agents are on the lookout, they will track the user’s IP, ask the ISP to track the user down to the exact location and have him bear the consequences. The consequences may sometimes be just hefty fines or as elaborate and intense as jail time.

Protection against Personal Data Leakages

There are a million things that can go wrong if your data gets into the wrong hands. This is why it is a matter that should be given grave importance and precautions must be taken before you become a victim. Here are ways you can protect yourself from the negative impact of technology on your personal data:

1. Anonymizing proxies
There are such proxies that provide a web experience that is slightly more private. They use an HTTPS encryption to provide a level of protection.


2. Privacy enhancing tools

Then there are tools such as Tor, Mixmaster and I2P that allow to evade data retention, gives encryption and allows anonymous browsing. However, not all is possible with a single tool. Each tool offers different method of privacy.


3. VPN

Finally, there’s VPN which allows P2P communications, anonymous browsing, provides encryption, gives access to geo-restricted content and secures your data while you carry out any browsing online. This allows torrenteers to download torrents anonymously without the fear of torrenting and also lets a user browse the internet restriction-free without having to worry about hackers or any other intruders. This makes the use of a VPN a clear winner when compared to the other two options. 


Conclusion

As time goes by, we are only advancing more in terms of technology. Data breaches and impact of technology on personal data, privacy and security is inevitable. However, it is not impossible to guard yourself. While all the threats online exist, there are precautionary measures that can be taken to keep them at bay as well.

How Blockchain and Technology are Encouraging an Enhanced First Mile Delivery?

The concept of blockchain and technology in today’s world, has been contributing to various sectors. From online trades to logistics, and retail firms to start-ups, entrepreneurs and executives are being benefited by the blockchain technology.

Of late, last mile and first mile delivery chains are being backed up and assisted by blockchain. But how? Let’s delve into the details, and develop a thorough understanding of the same.

Blockchain Technology and First Mile Delivery in E-Commerce

If we are to talk about retail and logistics globally, then it is to be mentioned that the emergence of E-Commerce is coming up with new challenges. There are basically 3 primary segments of concern when it comes to the E-Commerce industry. Both the retailers and consumers value delivery timings, locations and surveillances. Now, this is where the context of first mile delivery comes in.

Before highlighting how blockchain and technology are digitizing first mile, here’s a brief overview of the concept. First mile delivery is the movement of products from retailer to a middleman agency, courier services or to anyone who would deliver the item to the final consumer.

Natan Reddy (intelligence Analyst at CB Insights), is of the opinion that first mile delivery is as important as the last mile delivery and technologies backing the chain. Although it is often not talked about, it is undeniably a vital aspect to be considered if we are to talk about the worldwide trade supply chain.

Now, in case you need a reminder on what exactly a blockchain is and what does it do, then here’s what you need to know. It is basically a list of records that are called blocks. These are linked and kept secured using the concept of cryptography. This particular technology enables the public to track information, control fraudulent activities, and ensure virtual transparency and more. 

If we are to talk about the contribution of blockchain technology to first mile delivery, then here is a list defining its overall significance. Take a look in order to develop an idea regarding the same.

Online product tracking: When an order is placed, it is an immediate concern for the retailer to follow up with the product tracking, logistics and final delivery process. Now with the emergence of blockchain technology, everything has become transparent and easier for people. So, the retailers can easily keep track of delivery chains, or the first movement of products from the retailer to the courier service providers to be precise.

Decreased fraudulent activities: Many times, unavailability of proper tracking devices and disrupted communication may lead to fraud acts. Your product might get misplaced, stolen and mishandled during transportation. But now, with the emergence of blockchain and other advanced technologies, e-commerce traders can follow up with the delivery chains, resulting, lesser risks of fraud, damage and theft. 

Making worldwide trade more efficient: If we are to look at the bigger picture, then decreased fraudulent activities and the advantage of online product tracking will make global trades more efficient. The math is simple; product damage, misplacement, theft and the likes will only affect the trade. While on the other hand, easy tracking technologies and blockchain technicalities are bringing forth live tracking facilities and virtual transparency. Now that the world is gradually embracing the technology, e-commerce trades are now more secured, progressive and effective from every single aspect. 

Also to be noted, without securing the first mile delivery process, you cannot ensure a successful last mile deliverance of product. If we are to cite what Natan Reddy had to say in this context, blockchain shipping, freight-booking digitization, autonomous shipping and other technologies are helping trades become more prosperous. There will supposedly be lesser delays in truck commutations made for product deliveries and shipments.

Mr. Reddy is also of the opinion that with the standardization of blockchain, all delivery chain executives and employees will now be able to save money as well. Since there will be lesser or no paperwork associated, the entire cost will thus be controlled and saved. Moreover, blockchain technologies encouraging online tracking and virtual monitoring will also take care of issues, which may arise due to shipping delays and the likes.

Other Aspects of Blockchain Technology – Last Mile Delivery

Now that you are already aware of what probable changes and benefits are ensured by blockchain and technology in terms of first mile delivery, here’s what more you need to know. As discussed earlier, both first mile and last mile deliveries are equally important when it comes to the context of global trade.

Now, if you wish to explore and realize what exactly are the benefits brought forth by blockchain and technology in the field of last mile deliveries, then here’s what you need to know.

Widening delivery location choices for consumers: The emergence of blockchain and technology can now help consumers in this matter.  These days, most of the buyers are inclined towards choosing different delivery locations. Since safe location options like lockers and pick-up points are emerging with each passing day, blockchain might simply make things much easier in this matter.

Faster delivery of products: This is yet another significant advantage of blockchain and technological advancements in the delivery chain. With transparent communication and live tracking features, chances are unlikely that the delivery agents would appear late with parcels and any other product ordered. With live surveillance and instant feedback facilities introduced, products are likely to get delivered faster. 

Automation of last-mile delivery makes things less hassle-free: Drone-driven last mile delivery facilities have the potential to simplify things to a large extent. E-Commerce companies like Amazon have already roped in such technologies in order to serve consumers better. Now, with the emergence of drone delivery mechanisms, you can expect to receive parcels much faster. 

If you are wondering what has automation of delivery mechanism get to do with blockchain and technology, then here’s everything you should know about. Even if the entire delivery chain gets automated in the near future, blockchain will have a major role to play.

With each passing day, more technological advancements will be brought forth; stricter security concerns will be considered.  Hence, blockchain technicalities will always be considered as a crucial device, as far as virtual security and transparency is concerned.

The Amalgamation of Blockchain and IoT Components

Here’s more about blockchain and technology. To be precise, a proper amalgamation of blockchain technology and Internet of Things can actually give birth to a perfect automated solution. Here’s how IoT components and blockchain technology are contributing to each other:

  • IoT technicalities go hand in hand with the physical world. It collects all information and transforms them digitally, resulting, lesser risks of theft, misplacement and information disclosure to the third party. 
  • Even blockchain is in sync with the physical components of the world. It maintains multiple causal chains. 

Now that these two components of blockchain and Internet of Things have common attributes, it is supposedly a good idea to bring them together. Reportedly, the BTN and QTM Foundation have signed “Memorandum of Understanding”, in order to form a blockchain technology laboratory. This is apparently one of a kind partnership to occur in the country.

Thus, it is pretty evident how the world is gradually moving towards blockchain advancements. From globally recognized companies, to start-ups, and e-commerce to delivery chains, blockchain seems to have penetrated almost every sector. Coming back to the context of the last mile and first mile delivery, for instance, e-commerce organizations run by academic assignment experts and essay writers are also about to be benefitted by this technology.

The assignment writing industry and executives associated are committed to deliver projects and solutions on time. So, in order to cope with the demands and meet expectations of clients, both first mile and last mile delivery procedures are required to be followed up by the online assignment helpers with precision. Hence, blockchain is a technology that would come into play in this context. Both the service providers and users would get to enjoy a transparent workflow where everything is virtually accessible and could be monitored easily.

If we are to talk about online payments and client confidentiality, then also blockchain and other advanced technologies have a major role to play. Since the encryption mechanism ensures safeguarding of data in a recorded format with improved traceability and transparency, consumers can expect a safer monetary transaction at the end of the day.

Moreover, everyone looks for a safer mode of transaction when it comes to e-commerce. Now that the blockchain technology is ensuring the same, there’s no doubt that both the retailer and the consumer will equally be interested in roping in the mechanism.

We certainly cannot deny the fact that blockchain is a technology which has rightly been introduced at a time when virtual securities are at stake. From delivery chain management to ensuring enhanced productivity, introduction of blockchain and likewise technology is simply a perfect deal for fruitful outcomes. 

Author Bio – Gracie Anderson is an online Essay writer associated with MyAssignmenthelp.com. Apart from being an academic associate, She Loves travelling and horse riding. In addition to it, the 29 years old is a fan of classic rock, jazz and reggaeton music.