Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts

5 Significant Tips for Content Marketing to Follow


Content marketing is an integral part of digital marketing. While it may sound easy to come up with articles to entertain people, in reality, it is not. You have to constantly come up with unique topics to attract your target market. And the research involved in finding the keywords to incorporate within the text is a difficult job in itself. 

Not to forget, the struggle one has to go through to match the keyword with the context of the topic. Many times, you have to fix in the keyword whether it goes with the topic or not. Being a content writer myself, I have had topics like ‘How to decorate a workstation.’ And the keyword that I was expected to use was Cox Internet plans. Well, this was an easy task. But there have been instances when I was expected to adjust the keyword ‘Best holiday destinations.’ The topic you ask?

‘How to diagnose and treat cancer.’ Ouch!

You get the point, right?

Anyway, here are some of the tips that will help you up your content marketing game:

You are Not Hemingway

A general misconception that people have regarding content writing is that it asks to be artsy. Actually, it does not. Well, generally it does not. But the scenario differs from audience to audience. According to the rule, you should try to keep the language as simple and understandable as possible. Keep sixth or seven graders in mind. This mind come across as a shocking piece of information to you, but it holds true. 

Your viewers do not have dictionaries by their sides to refer to whenever they come across a difficult word. Such phrases or words only annoy the reader. And you do not want your target audience to stop scrolling and exit from the website altogether. Hence, put the poet or writer in you to sleep. And keep things simple.

Storytelling is Not the Key!

People who think and make others believe that a content should always narrate a story are wrong. Many times, it is impossible to revolve a story around a certain topic. In fact, in some cases, storytelling makes the content worse than it would have been without it. At times, being straightforward with your blog posts is what garners customers for you. 

So, if storytelling is not your strong forte, do not worry. It is not always needed, anyway. And the hype that revolves around storytelling is a bit too much, to be honest. But this does not imply that you stop incorporating stories in your blog posts. Well, if you know how to engage your readers with interesting stories, go ahead.

Again, this varies from writer to writer.


Repurpose Your Content

This might come across as a new concept to you, but it is not. Repurposing simply means that you upgrade or make a couple of changes to your existing content. You then publish that content on your company’s social media pages. The purpose of this exercise is to reach out to more people who already weren’t by using different platforms. 

It is not possible to come up with fresh content every time. Therefore, you can always pick up your most ‘liked’ blog posts and repurpose them by one of the following two methods:

        Creating a lead magnet
        Publishing online videos

Apart from adding variety to your content, these techniques will give the previously published articles a fresh look.

State Facts

Coming up with a unique blog post is very good. But what makes it even better is the incorporation of facts and figures. In fact, if you write something and back it up with figures, people will take more interest in that piece of information. It will seem like a more believable thing to them. Hence, make it a practice to add facts and give the reference to the website you took it from.

Invite Guests

Invite guest bloggers to write for your website. Or else, you contribute an article to another website as a guest. This will help you to reach out to more people. If you publish guest posts, it will save you the time and effort to come up with a blog post. Apart from that, it will build up your credibility, as people will notice that a famous person has contributed to your website.


And if you contribute an article to some other website, it will help you to add more followers to your network. Apart from this, you can always try other methods to up your content marketing game. And for that one major tip is to keep a fresh mindset. 

For instance, you have to write on ‘6 best books to read’ and incorporate ‘Cox near me’ as a keyword. At first, it will seem a bit odd to you. But when you will think out of the box- thinking out of the box is the key here, you will come up with numerous creative ideas. 

Social Media Marketing: How can it help Small Businesses to Succeed?


When it comes to connecting to the prospective customers, social media marketing is a great tool for the small business owners. However, it depends on the execution strategy used. Hiring the best SMM provider panel is a good place for getting started. However, Social media can turn out to be a nightmare if you don’t do it right. Here are some ways through which Social Media Marketing can help your business.

1.       SMM is key in Helping to Get the Word Out        

The social media helps businesses to get noticed out there. Apart from providing you with much-needed exposure, social media marketing offers you an opportunity to build an audience.  Your social media fans and followers who know about your organization will more likely turn out to be business partners. 

For instance, if you have an active Instagram presence, you can easily convert your followers into customers. This is by letting them know how your business can better their livelihood. By just using SMM to get the word out there, you land yourself new followers.

2.       Social Media is Cost Effective Compared to Other Marketing Means

With a limited budget, a small business can be able to reach a wide audience. The other marketing methods are often unaffordable for small businesses. However, with a limited marketing budget and provided you are doing everything else right, it is the most effective way of advertising goods and services.

3.       Social Media Makes it Easier to Target the Right Customers     

Analytics make it possible for businesses to target a certain customer base. For instance, let's say you just want to drive clicks among young persons aged 20 -25. You can target them effectively compared to the other marketing approaches will broadcast to just all the audiences. This is not a very reliable advertising approach.

4.       Social Media Encourages Two Way Communication      

With SMM, you can instantly get a response from the customers. This lets the small business owners understand their customers better. This means that you get a one on one interaction opportunity. This fast feedback gives you appropriate time to respond to clients worries. 

Thus, you can get to learn clients taste and preferences while at the same time you are able to respond just as fast. Other approaches like cold calling or advertising on the TV require patience to get feedback and, in some instances, there is no feedback.

5.       SMM Allows Businesses Access to Analytics Data Hence Allows to Target Better

With the SMM, you get analytical data showing customers responses and also gives you data relating on who saw the advert and the action is taken. However, with other marketing approaches it is not easy seeing such information and so you are forced to make baseless conclusions in some instances. 

Through conducting an appropriate social media audit, you can understand the current social media following and learn the platform that gets you more customers. This information is useful in the future since you can determine where you need to improve.


The above benefits of social media marketing to a small business compel business owners to get started with social media marketing. when you are ready for social media marketing consider hiring a reputable SMM agency to increase the chances of achieving success.

How to Design & Skyrocket your B2B Website for the Right Audience?


The Website Audience:

Sales for the businesses happens on the website. The buyers want to interact online. It is a more efficient and effective communication channel of doing the business. The Visitors on your website can be defined as,



In order to make sales happen on your website, you need to,

* Build a website that works for your business.
* Build content to be easy to understand and relevant to your audience.
* Build content strategy that most likely to sell.

Identify who they are, how they want the content presented will help you build the content for your website, Inbound and outbound marketing generates a higher volume of sales.  If you know the profile, you can target the right audience.  Once you know the profile, it will be easy to target and measure for optimizing the website. Sweetspot marketing is targeting, measuring and optimizing the web experience for the visitor that represent for future revenue.

Business Growth Hacks - Utilizing the Power of Surveys


Everyone wants to grow his business and so does you (Obviously, That's the only possible reason you are reading this post).

In this article, we will be sharing practical & useful business hacks for utilizing surveys which you can use to grow your online business. Every businessman needs new digital marketing strategies, techniques and tricks to boost online business's revenue and to grow their customer base. And this is where the surveys can help them to achieve their goals.

Understanding and Utilizing the Power of Surveys

Every business has three types of customers:-

  1.  On Lookers
  2.  Potential customers
  3.  Existing  customers  
Those people who are thinking of buying that particular product or service you selling fall in the category of On-Lookers.

Potential customers are basically those customers for which there is a high probability that they will buy that particular product/service you selling and existing customers are those ones which have already bought that product/service from you.

The Best Social Media Scheduling Tool that Saves your Precious Time - SendPilot

Social media plays various roles in our lives. It is where we communicate with different kinds of people and share content that matter to us and to the public. For bloggers and businesses alike, this is where they can reach out the most to their audience and get the exposure that they need. Having excellent social media traction is definitely one of the best things that can happen to a business or a blogger.

As easy as it sounds, getting there is not easy. It takes a great deal of effort in social media marketing to be where you want to be in the virtual world. When you think about it, it is almost as tiring as the actual work that you need to put in – from brainstorming captions for every post you have to make to managing what goes where to arranging regular schedules for posting! This is where the tool like SendPilot comes into the action.



We know how much you have worked hard in writing your blog. We are also too familiar with the frustration it can bring when your content is not gaining the amount of exposure that you want. SendPilot solves your social media marketing struggles using intelligent technology to analyze your blog’s content and generate your social media campaigns using your blog content. You go from zero to hero by just pasting in your blog article URL and clicking ‘Build Campaign!’

SendPilot thrives in the beauty of its simplicity. Reece Lyons, CEO and Founder of SendPilot, created the platform to save bloggers and business owners like him hundreds of hours a year in social media marketing and make life easier through its user-friendly design. Like many of us, he hated marketing due to the difficulty he experienced in finding the time to constantly put out content and remember to recycle older content from his business blog. He found it so hard to get right and be consistent in creating and publishing unique posts that would truly engage his customers. Despite this, he understood that social media marketing in particular is essential in running his business. Social media marketing is where you are able to raise awareness for your brand and expand your reach to your target market. With these things in consideration, Reece developed a solution that could help split up a single blog post into multiple social media posts using backlinks, hashtags, images and content snippets with each post being unique, valuable and engaging.



After conducting market research, he presented the idea to some small business owners. It turns out that they were very enthusiastic about the idea. From this point on, he started getting to work and after so many late nights and cups of coffee, the first version of SendPilot was born. It was not perfect at first as it took out awkward and meaningless snippets from the posts. It even cut them in half. But this did not stop him.

He worked twice as hard to get to the quality of post he would be happy to share and knew would engage his followers. He did this by integrating with a top machine learning company and utilized the best language processing tools to analyze the blog content and then built upon this to write the posts in a meaningful way, to offer both value to followers and drive traffic back to the blog.

From there on, Reece was able to materialize his ideas and since then has helped bloggers and businesses in publishing the engaging content that they need to attract and retain customers/audiences all over the world.

Imagine all the valuable time that you could save with SendPilot. It lets you focus more on other aspects of your business while giving you more available time to spend with your family and those who truly matter to you. You do not even have to worry about the personalized aspect of your social media marketing because SendPilot adds a human touch to your posts with 90% (and growing) accuracy! How neat is that? Plus, you can always convey your brand voice by writing your own templates and using hashtags relevant to your brand.

You do not even have to stress about future posts because of the platform’s Buffer integration – a powerful automated scheduling tool that allows you to set the times and dates of publishing for your content all year round. Bring more time to your hands by taking advantage of SendPilot.

The team at SendPilot work hard to make social media marketing less of a chore, and more of an experience. Sign up for SendPilot free trial now and let it do the grunt work for you! 


Exclusive 15% Discount for TechCrack's Readers:

Use This Code : TECHCRACK15



Fast Forward 2020: Top Digital Marketing Trends to Watch Out



Increasing competition in the digital landscape has played a vital role in revolutionizing the industry. Let’s rewind several years and compare the digital landscape of that time with the present landscape. We will notice that there have been many significant changes. 

Today the digital marketing has become much more streamlined, organized and focused. The innovative factor can never be taken out of the digital marketing but today the increasing use of technology and analytics have helped in enhancing the overall impact of digital marketing exercises. 

Another thing that we can observe is that the huge increase in the changing rate of digital marketing landscape. We don’t have to wait for an entire year or more to study the development or changes. Within a few months, the hot trends start fading away, sophisticated tools and techniques are introduced and new trends emerge- some of which stay for long. In such case, it would be interesting to know the possible growth rate and major trends that can redefine the digital marketing industry in 2020.

Let us fast forward and peep into the future to see how the digital landscape of 2020 would look like: