Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different.
The concept of advertising technology has been around for years. But in recent years its importance has increased.
In this digital age, businesses have become aware of the need of including Ad Tech. Digital advertising efforts make them far more attractive to their target audiences.
To meet those needs and wants, ad agencies have learned how to make the most of customer, and consumer data. Companies from industries as diverse as telecom, retail and enterprise software invest in adtech in a serious way. But what does AdTech mean? How can it work for your business?
In this blog post, we're going to discuss what adtech is, how it can work for your business, and consider top AdTech software development companies.
What is AdTech?
The first step to utilizing ad tech is understanding exactly what it means.
Advertising technology, also known as AdTech, is the way that agencies and brands automate the purchase and management of digital advertising campaigns.
Ad tech helps businesses plan and execute marketing strategies, from three stages of media-buying and selling to performing analysis and optimizing their advertising efforts.
What Is The Difference Between AdTech And MarTech?
Adtech and Martech are both related to “advertising technology” and “marketing technology,” respectively. Adtech and Martech refer to all the techniques that merchants, entrepreneurs, and marketers use to plan, create, execute, and analyze advertising and marketing campaigns. When used correctly, adtech and martech have been proven as two of the most significant tools in earning more money and establishing trust with customers.
What are the benefits of AdTech?
Why does adtech matter to digital advertising? Here are four compelling reasons:
● Maximize the result of ad campaigns
The greatest benefit of AdTech is being able to get more precise audience targeting. By integrating all the advertising tools into a single system, AdTech is able to collect more data, which is sure to result in more relevant and accurate ad campaigns.
● Increase web traffic
Traffic is the lifeblood of any digital media company or publishing site. The more publishers on your site the higher your audience engagement, greater followers base, more submissions to your contact form, and more prospects.
Solid website traffic is perfect for any kind of website, especially for users who discovered your content as they were looking for a solution to their problem.
● Increase audience engagement
If your goal is to increase your website traffic while monetizing one, you will need to contact an ad display service which is essentially a service that connects online advertisers with website publishers. It is clear as day that having and maintaining a website is daunting. It’s a long path, and staying motivated is half the battle. It takes some time for sure, but the more you commit to it, the more results you will see.
● Boost revenue
By categorizing traffic and configuring more targeted settings, you can make your traffic segments more appealing to your customers while reselling at higher rates.
Top AdTech Software Development Companies
We gathered together the best AdTech development companies in 2021. They definitely will steer you in the right direction no matter who you are - an experienced industry captain or just starting to set sail into unexplored blue oceans.
1. Kanda Software
Kanda is a trusted full-service AdTech and Marketing Technology software development partner with extensive experience helping clients build platforms for a variety of purposes such as purchasing and selling ads, accessing ad resources, gaining access to advanced information about customers, and performance measurements of multi-channel media campaigns.
The company's goal is to maximize ad effectiveness and lift and achieve higher ROI on marketing campaigns through in-depth consumer behavior insights and predictive analytics. Click here to know more about Kanda Software.
2. Sumatosoft
SumatoSoft, a custom software development company, knows exactly that AdTech software opens new ways for user acquisition, interaction, engagement, and behavior analytics.
The company helps plan, develop and launch an AdTech solution tailored to your business. Focusing on business needs and goals, SumatoSoft ensures full processes transparency & flexibility to deliver value to the clients through launching the following types of applications:
- Research & Analysis Software
- Real-time Bidding
- Programmatic Direct
- Email Marketing Systems
- Social Marketing Solutions, and more.
3. Innovecs
Innovecs' ad tech development services include the development of supply- and demand-side platforms, real-time bidding exchanges, and targeting and retargeting software.
With the help of Innovecs' ad tech development services, you can:
- Merge as many data sources as possible to benefit from consolidated data.
- Segment your target audience by small groups to deliver them targeted content that perfectly fits their needs.
- Maximize data processing from supply-side platforms.
4. iTechArt
The company provides Adtech development services that maximize efficiency and simplify ad management, delivery, and targeting. It doesn’t matter if you’re a newcomer or a marketing expert.
Powered by ad inventory management solutions (including ad inventory management, RTB, Data analysis, and others), their clients can customize and manage existing advertising deals inside one single platform.
5. Clearcode
It's a perfect full-service AdTech development company for those who want to expand the existing AdTech platform or build one from scratch. Their committed team of skilled specialists can help you plan, design, build, and maintain RTB and programmatic media-buying technology - from ad servers to demand-side platforms to web beacons.
Your Next Steps
Ad tech is evolving fast, and there is no sign of this pace slowing.
As it continues to gain popularity, companies will be able to leverage the power of advertising technologies to develop more integrations, more traffic analysis and segmentation, extended reach across all channels, and cleaner content integrations.
Up to 39% of agencies surveyed for the ‘Welcome to the Era of Mad Tech' report show their relationship with ad tech companies is so established that they are happy for partners to interact and provide information to clients.
By collaborating with advertising technologies and agencies, user experiences will become more seamless, and agencies will be rewarded for striving to take advantage of a long-term relationship with ad technology providers.
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