How Voice Commerce will Change the Future of Ecommerce?

Today, people are already dependent on their smartphones when doing their tasks. Exploring stores and buying products are now being done with just a phone in hand. With just a few clicks, we can now place our order. Aside from that, we are also able to provide reviews or share our experiences with our family and friends. But what if there is more to e-commerce? 

It is not a secret that e-commerce has changed the way customers and businesses interact. With the aid of the Internet, transactions can now be done easily without leaving your homes. To add to this, one of the most anticipated changes is the one that will be brought by voice-enabled searches. With the assistance of Amazon’s Alexa, Samsung’s Bixby, Google Assistant, Apple’s Siri, and other platforms, voice queries will become a trend. With this, you will be able to access all the information you need, order what you need and even play music with the use of voice search. 

More than the majority of phone users have already been using voice-activated speakers every day. This is why voice-enabled shopping has also become one of the demands. And with the increasing push from consumers, it is forecasted that voice commerce will be able to reach at least 80 billion dollars as annual income after three years. 

1. What is Voice Search?

The first thing you need to know about voice search is that it allows you to make use of your digital device to perform a search on the internet. This technology is very convenient and it lessens the time and effort you spend while searching. So instead of typing before you proceed, voice search allows you to do a lot of activities on the Internet in just a few seconds. 

2. Importance of Voice Search in Ecommerce:

Here are the different reasons and evidence that can show us why voice search is very important in e-commerce:

a. Easy to Review

One of the things that make reviews unreliable is that people sometimes do not do it seriously. This is because it is not easy to answer questions while typing. This is also the reason why voice commerce is seen as a perfect tool for providing feedback. With this feature, people will be able to provide more genuine reviews because it is more convenient. With this, businesses will be able to provide more meaningful reviews that will guide other customers. We no longer have to deal with time-consuming and long feedbacks. 

b. Time-efficient

Efficiency is one of the signs of success. With voice search, answering or asking queries can be very quick and it can be more effective. When a person types a message, he spends minutes. However, voice search can be done in just a matter of seconds. Customers will be able to communicate faster and they can also expect results in a more time-efficient way. With voice shopping, you can multitask. Since you do not really have to type in what you need, you can now do other activities while shopping. 

c. Enables Smart Shopping

Artificial intelligence and machine learning are embedded in voice search to make it more effective. With this, you can expect that your habits and your shopping behaviors can also be recorded. The advantage of this is that you will be reminded of the usual things that you need. The voice assistant can provide you with the list of items you regularly buy online. You will also be assisted in knowing the things that you have already placed in your cart previously. This is what makes voice search effective in smart shopping. 

3. How does Voice Commerce Work?

The trend for voice commerce is what determines the way it works. But aside from that, the requirements on how it is used also depend on the needs of the customers. To give you an idea, here are the different ways on how voice assistant works:

a. Need a Device That Has Voice Assistant

First, you need to have a device where it will actually work. With this, it has to be the one that has a feature for voice assistant. The smartphone needs to be compatible with voice activation provided by Amazon Echo or Google Home. 

b. Need to Give a Command to Activate

The way it works is pretty simple. All you need to do is to provide the command using your voice. After that, your device will then get started. There are commands that can activate it. For Apple phones, you can just say “Hey Siri” and this specific command does the activation. However, you have to make sure that your tone is clear and right for the voice assistant to be able to recognize your command. 

c. Need to Use an Action Word

Another thing that you need to know is that you need to make use an action word when providing a command. Remember that the voice assistant will only do something that is commanded to it. For the work to be done, you have to be mindful of what you are asking. If you want the voice assistant to order a product for you, you can say “Hey Siri, order product X”. 

4. What does Voice Commerce Hold for the Future?

In terms of e-commerce, voice search has great potential to change different trends. But first, the barriers must all be dropped for voice commerce to be effective. It has been shown that 20% of Google searches are done using voice assistance. In the coming years, this is expected to increase. This is why is it also expected that e-commerce businesses will be providing search marketing services. 

This kind of technology is a good investment because online shopping is now one of the trends. Since people have already accepted the changes in the mode of shopping, voice commerce is surely going to be a big hit. With the help of the voice assistant, it is expected that customers will be able to interact and to purchase online in a more convenient way. 

Before, phones are made just for voice communication. Today, these devices are already playing an important role in voice-empowered activities. This includes shopping. Retailers are now embracing online and mobile commerce. According to statistics, most of the traffic is now coming from Smartphones. 

5. The Bottom Line

People will always look for a way to make things easier. Most people, especially parents, are busy doing different tasks. With easily evolving technology, it is now easier for everyone to do a lot of tasks. E-commerce is one of those industries that we're able to reach its full bloom in the year 2020. It will continue to grow in the next years as more and more people depend on online transactions. This is something that will certainly need more innovation to make things easier to do. 

For businesses in the retail industry, reaching people in an easy and more efficient way is one of their priorities. For those people in the voice search industry, their main focus is to provide access that will not really be dependent on typing. Convenience is the key in terms of development in this industry. As long as companies are willing to explore more opportunities and people are willing to invest, there will be more to voice shopping. 

There are different advantages that most businesses will be able to gain when they invest in voice search. This feature, when added to their services, will provide a more advanced experience for those customers. Since people are looking for new trends, it will certainly put your business on top of the others. Voice shopping has already reached the point where it is becoming more and more sophisticated. With much polishing and perfection of details, people can expect a more fun and exciting way to shop in the future. 

For customers, the advantage of being able to use their Smartphones in shopping is already a normal thing. This is why most people, especially teenagers, are still looking for some innovations to be introduced. They are always willing to embrace everything that they think will make life more convenient. Voice commerce will certainly make the future a better place to be. Just imagine yourself being able to place your order while you are busy driving or eating. This is one of the things that most busy people are looking forward to experiencing. This is also something that will certainly make it easier for retailers to sell products. 

People would easily put their money on something when the process is easy. People who are buying online would not go for a store that does things complicatedly. They just do not have time to waste trying to figure things out. Voice commerce is a perfect guide for businesses as they try to reach out to the people who need their service. If you wish to increase the number of your customers, you have to make purchasing and even giving feedbacks easier than normal. 

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