How ERP and E-commerce Can Benefit Your Business

Running an online store has become a highly profitable business model, so a growing number of entrepreneurs and innovators are doing their best to find their place in this industry. Shopping online has been popular and lucrative since its inception, but today, in the face of the pandemic, more businesses are inspired to join the e-commerce ranks in order to be more sustainable, successful, and boost their audience reach. In this highly competitive industry, every business needs to use a range of digital solutions to streamline operations. 

This is where ERP software, or enterprise resource planning software comes into play to help e-commerce companies rise to the challenge. Designed to help an e-commerce company centralize a variety of processes, automate many complex systems, and alleviate the pressure off your employees, ERP within e-commerce has the right potential to skyrocket your business. Let’s cover a few core benefits of combining e-commerce with ERP and using this solution to grow your presence in this competitive industry.

Elevating profitability 

When assessing whether or not a solution is worth the investment, the cost is the very first factor a business leader will consider. After all, such an advanced solution such as ERP should be, at its core, cost-effective for the long haul as it should bring numerous operational benefits to your e-commerce business. 

By automating processes and bringing all of your data management under a single roof within your ERP software, you can immediately write off various expenses your business would incur without this solution at hand. By streamlining your workflows, you cut the time needed to finish tasks and projects, thus boosting productivity. More work done in less time allows your business to increase revenue. Add to that, satisfied customers that get their shipments in time and are happy with your service are much more likely to come back to your store – all thanks to your ERP software.

Boosting data security

One major benefit of ERP software is that it is flexible enough to adapt to your business model, and in particular, to the cloud structure you have in place. Since ERP is in fact a cloud-based system, you can use your hyper-converged infrastructure (hci for short) to leverage the full capacity and power of your ERP. To maximize the potential of your ERP, you can rely on hci integrated solutions that enable secure ERP integration and smooth running of enterprise applications in a secure and fully-optimized environment. 

The built-in security protocols, ensured regulatory compliance, as well as seamless data consolidation all help your business make the most of your ERP and the intrinsic features of your preferred cloud solution. Since e-commerce companies handle highly sensitive customer and employee information, a unified, systematized approach with the help of the cloud and ERP can help avoid human error as well as data breaches. 

Automating a range of processes

Now that you can automate tedious tasks and error-prone processes with ERP, your employees can focus on more crucial responsibilities that cannot be automated. Generating vendor invoices and managing orders, as well as inventory management, order tracking, all the way to a range of tasks in accounting and finances can be properly handled by your ERP software. 

Providing better customer service

The goal for any reputable e-commerce business is to impress its customers and inspire them to come back for more. With a growing business on your hands, it becomes increasingly difficult to respond to every single customer query. This is where ERP truly shines, as by implementing software solutions and integrating your e-commerce processes with the help of your ERP, you can devote more time to your customers.

Moreover, you can utilize automated templates to respond to certain customer questions more easily, while your customer support team handles the more hands-on customer situations and ensures greater satisfaction with each purchase. 

Improving business scalability and growth

Although your sales might be going smoothly today, you need to keep the future in mind when selecting the kind of products you’ll offer, the platform on which you’ll sell them, and all other decisions you make almost every day. For you, as the business leader to be able to keep your business growth under control and make sure that your e-commerce business is scalable, you need to leverage ongoing data and analytics to make better forecasts.

When it’s time to expand into a new market, introduce a new line of products, or expand your customer base, ERP systems help manage your growth with ease. Since this is a cloud-based solution, you can easily integrate and combine your ERP with a slew of other useful tools. You can, for instance, use a range of analytics and reporting tools to spot roadblocks, reduce risk, and find unique market opportunities for your brand. With a clear overview of your operations with the help of ERP, you can keep your business growth under control and reduce those growing pains. 

Conclusion 

As lucrative as the industry might be, leveraging the latest technology and innovations in e-commerce will be pivotal to turn your brand into an industry leader, and not just another offer on an over-stocked shelf. ERP helps e-commerce companies simplify everything from inventory management, warehouse communications, all the way to employee workflow, thus enabling your e-commerce business to grow in a scalable, sustainable manner. 

Together with the rest of your cloud integrations, this particular solution enables brands to maximize productivity while reducing human error in the process. Put ERP to good use and make sure that your e-commerce business has the right digital solutions at its disposal to flourish despite the competition. 

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