Realtors are always
looking for ways to improve their businesses and boost their sales. Realtors
aren’t afraid to go out of the box to make a name for themselves. It is easy to
find all sorts of out-of-the-box marketing from banners, flyers, and dance videos,
and more! Realtors are always looking to drum up a new business and will do
whatever it takes to boost their sales.
What realtor doesn’t
want more leads? It’s simple, more leads, equals more listings, more closing,
and more commissions. With everything a realtor has to do, generating more leads and more sales can be hard.
Thanks to digital
marketing, it is easier than ever to get the word out, but how can realtors use
it to boost their sales and get more clients?
With a bit of social
media, SEO, and good old fashioned networking, realtors can boost their sales
efforts like never before!
You can easily improve
your sales with these 3 time-proven marketing strategies.
Social Media
Realtors are always the
first to jump into the newest digital trends. Those realtors that embrace
social media marketing isn’t afraid to get their name out there and make a
splash!
For realtors looking to
improve their sales, social media is a must. Those realtors that benefit from
social media see a large return from having a clear content plan.
For a realtor to
generate more sales from social media they need to post a large variety of
content. Some content must-haves are:
●
New or existing listings
●
Team Features
●
Personal Updates
●
Closed Listings
●
Customer Reviews
●
Client Stories
●
Open House Videos
●
Relevant blog posts
For relators today, you need to
have a mix of personal and professional content. Although listings are
extremely important to share, client stories will help you generate more
clients.
With your social media, it is
best to focus on why and how you go the extra mile for your client. You can
showcase this by making personal content that makes potential clients feel like
they know you! Pictures of pets, open house walkthroughs, and live videos will
give your business a personal feel. Hard Money Lenders in Arizona suggest making videos of happy clients to
showcase your expertise!
If you are looking to take your
real estate marketing to the next level, a social media scheduler and calendar
are a must. Not only does it make it easier to track your posts, but you can
see what posts are most effective.
SEO
Thanks to search
engines, finding the things we want and need has never been easier. That is why
it is crazy that more realtors don’t think SEO is to make the most of their
listings.
With a properly
optimized site, you can rise in rankings and have more clients coming to your
site, finding your listings.
Here are the top ways to
optimize your site:
●
Increase Your Page Speed
●
Write Great Blog Content
●
Optimize Your Homepage for top
keywords.
Have you ever left a site
because the page didn’t load? Having a fast page speed is a must for any
realtor looking to boost their site. For most realtors having top quality
photos and all their listings displayed is a must, but those photos can kill
page speed. Realtors can work with a web designer or even install file reducing
plug-ins to make the most of their page speed. With more people using phones,
you need to have your page optimized for mobile browsing.
Talk with your developer to
make sure that your site is responsive and easy to navigate on a phone. Faster
page speeds and mobile-optimized sites see better SEO traffic than those
without.
Another great way to improve
your site is with bogs. Writing top content is a great way to content with your
audience, and helps search engines see your site updates. Make sure you write
great content, whether about how to find a good realtor, how to stage your
home, and more. These not only help showcase your expertise but help you build
up your keyword bank! Try to write evergreen content that can answer your
client's most pressing questions!
Finding the best keyword is all
about understanding the search intent of your clients. Knowing what content and
searches your clients need will help make for great content and keywords.
SEO, or search engine
optimization, is a critical technique to drive leads to your website. When done
correctly, your website and web pages will show up higher on search engine
results pages (SERPs) during relevant searches. SEO requirements change all the
time, so regular updates to your site are a necessity. Make sure your site also
has the following SEO listings:
●
Backlinks: Sites that link back to
your site.
●
Meta titles and descriptions: Make
sure your site is properly formatted.
● Online directories: List your site
on big online directories and make it easier for your client to find you.
With these SEO tweaks your site
will see more visitors, and more potential clients.
Networking and Referrals
While a bit old-school,
having a great network, and generating referrals is always a great way realtors
can boost sales. There are many ways realtors can generate new sales with old
fashioned networking, and it will leave a lasting impression.
The top ways to grow
your network and generate referrals are:
●
Attend Networking Events
●
Send Cards
●
Client Testimonials
Networking is all about growing
the connections and your business, which is why it will never get out of style.
Make a point to attend a networking event at least once a month, and make a
point to add new connections on social networks. You never know when you can
use a new service, or who could use a realtor!
Thank you, and holiday cards
are a great networking tool that Phoenix hard money lenders swear by. Sending cards, especially handwritten
tell your clients how much you appreciate their business! Cards are perfect to
showcase your thoughtfulness and follow-through. It's a great gesture to make to your clients
and can help remind them of friends or family that can use your services.
Another great way to help
generate referrals? Closing gifts and stories! Share stories of how people closed,
and give a closing gift to happy clients. This will help spread the word on
your services! Happy clients are always ready to share your information and are
a great way to build your business.
Summary
Boosting your sales
doesn’t have to be difficult, for many realtors using the right marketing
tricks is a great way to build your network and generate more leads. You can
easily do this with the right digital marketing, and making sure your site is
as easy to use as possible.
Use the following
tactics to boost your real estate sales:
●
Social Media: Use social media to
reach new audiences and new clients with the perfect blend of personal and
professional content! Use a social media calendar to make sure you are posting
at the right times!
●
SEO: Optimize your website to make
sure that clients can easily find your site! By updating your site regularly,
using the right keywords, you can move in the rankings and get more visitors
and leads to your site.
●
Networking and Referrals: Make a
point to regularly attend network events, and go the extra mile for your
clients. Sending cards, giving gifts and making yourself referable is a great
way to keep new business coming!
Which of these tips will you
use to increase your sales? Let us know in the comments below.
About the Author:
Catherine Way graduated from Michigan State University with her Bachelor of Advertising, with a specialization in Graphic Design. She is a content marketer for business, mortgage, and real estate industries. She currently writes and reports for Prime Plus Mortgages - Phoenix Hard Money Loans.
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