Top 12 Best Software Tools for Your Startup

Everybody who feels like working in a startup can quickly become pretty overwhelming! Even the man behind the most used social network for professionals, Reid Hoffman, said that running a startup looks like jumping off a cliff and building a plane on the way down.

Working in a startup is not for everyone. You have to be able to sacrifice your personal life, to be able to do more things at once and to be patient and calm even in the most stressful situations. If you're working in a startup, then you know that you have to do some things that are not entirely under your scope of work. And that can be really great! You can learn new things, and it broadens your horizons. However, on the other side, this means you don't have enough time to do others, equally urgent, things on your list. That's why many startups use all kinds of software tools to help them save time, to organize better and to be more productive. We've got a list of 10 software tools your startup can use to save time, enable you to focus better and make you more productive during your work.

1. Vacation Tracker

The organization is the key when it comes to business success. And that's particularly true when it comes to tracking employee vacations and a day off. You don't want to go to work one day, only to find out that employee you were counting on is comfortably lying on a sandy beach drinking mojito. That's why we decided to make Vacation Tracker, a Slack integration which enables you to receive and manage vacation request directly in Slack. Moreover, you'll get vacation reminders about your employee's absence directly in Slack.
And, one of the best parts? You get a 14-day free trial to try out what Vacation Tracker has to offer.

2. is vaguely similar to a spreadsheet at its core, but a much nicer-looking one that lets you quickly toggle between multiple views of work (view as a list, on a map, on a Kanban board, in a spreadsheet, and other views). It also provides alerts, notifications, and the ability to attach files and communicate with colleagues.’s features include a customizable task board for managing task status, assignee, due date, hours spent, etc. Users can upload and attach files to cards, make comments, mention teammates, and more. You can also measure your productivity through reporting dashboards that can collect data from multiple boards.

3. Slack

If you've never heard about Slack, then you must have been living under the rock for the past decade. It made life easier for so many startups so far, and that's why it deserves to be called the king among software we use for communication daily. What we love about it is its simple interface which enables you to track the progress of each individual projects effortlessly, while communicating with the people working in it.


Scheduling a meeting can turn into a real disaster if you do it manually. However, we're glad we discovered in time to help us with it. It makes scheduling appointments super easy, and you can even set the various kinds of meetings in it! What we love about it is a fact it integrates with all more prominent calendars, and it also sends reminders to both parties.

5. Brand24

Creating a solid brand strategy for your startup is crucial in the first few years. That's why it is so essential to track what people say about you on social media. And Brand24 does just that! It's a social media monitoring tool that enables you to track mentions, brand and news about your startup. It even allows you to monitor competitors and gives you a complete insight into your brand positioning.

6. MailChimp

Email marketing is one of the most efficient ways of retaining new customers and gaining new ones, and MailChimp is one of the most used software we use for email campaigns. With it, you'll be able to send news about your recent offers and deals to your customers in no time and share your killer content. You can even use it for internal purposes like sending a list of excellent articles your employees should read or update them on various happenings in the company.

7. Aytm

What makes a business successful is knowing what you should improve and understanding your audience's needs. That's why we cannot deny the powers of taking surveys. Aytm is the best app for creating and spreading studies because it helps you build relevant questions and target your preferred audience at the same time.

8. Freshmarketer

Freshmarketer is a complete marketing automation software that helps you capture leads, engage with your customers via emails, and fosters better communication between your sales and marketing teams. Built for marketers, it helps them design and deliver beautiful email campaigns, set up automated campaigns, and personalize them at scale.

9. Wave

There are two things you cannot mess within a business: HR and accounting. Wave is a great software tool for your startup, which enables you to track all your expenses and incomes and helps you with doing your taxes. It severely decreased our headache, so we definitely recommend it!

10. Recruiterflow

If you want to build a strong team, you need to hire the right people. You can do it yourself, or you can altogether leave this part of the job to the HR, but it's essential to make the whole hiring process easy to manage. Recruiteflow enables you to do just that by automating your outreach and coordinating with your candidates.

11. Freshdesk

Customers don't really like to wait. They want their needs to be met as soon as possible, and they will look for somebody else if they find you lacking. Freshdesk is among the best software tools for a startup, which can help you go through the ocean of customer support questions without making you sweat. From ticketing to tracking FAQs, it has it all.

12. Hootsuite

If you're looking for one easy way to track your posts through social media platforms, Hootsuite is the right app for you. What we love about it is a fact it enables you to schedule social media posts in one take and among 35 social media platforms. And it gives you great insight into your audience's behavior and preferences.

Software tools can make your startup functioning easier

We know the importance of time when it comes to working in a startup. Software tools can help you save them and enable you to be more productive throughout your workday. You just need to find the right ones which suit your business needs and will allow you to work more efficiently.

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