Showing posts with label growth. Show all posts
Showing posts with label growth. Show all posts

5 Ways Your Small Business Can Impress First-Time Customers

customer satisfaction

Impressing the first-time customers is perhaps the most challenging task for a business. While satisfying the retainer customers is absolutely important, engaging with first-time customers is crucial for the success of any business. These customers can bring in new customers as they share the positive experience with you. 

In the competitive market today, nothing works well like a verified feedback. Customers are deeply influenced by what fellow customers have to say. Hence, every customer is important for your business and first-time customers should be treated the best. Helping customers to solve their issues is pivotal for your growth because these customers will either be satisfied with your customer support or will move on to your competitor.

Be Prepared to Answer the Queries: 

Research shows that 70% of customer tend to switch brands primarily because of their dissatisfaction with the helpdesk. The volume of your business doesn’t matter to those who are willing to do business with you. What matters to them is your preparedness to answer all the questions. 

Perhaps you are well aware of the fact that flawless communication is the key to the success of your business. But you need to make sure that there are enough channels to get in touch with you in case of urgency. Most of the unsolved queries make their way to the social media where customers tend to share the negative experience. 

Just like prevention is better than cure, your ability to answer questions on time is better than having queries unaddressed. In order to answer questions, you will require to have information on your product, the USP, the brand promise, return policy, refund policy and so on.

Understand your Customers: 

Most of the small businesses fail because they don’t have a clear image of who is their target audience. In order to understand your customer, you should create a profile of your ideal customer. With a comprehensive understanding of your customers, you can start developing fruitful marketing methods. 

While developing the marketing methods, you need to define what is the reason because of which your customers will believe in your product or service. Once you have all of these sorted, you will have more clarification on your strategy. 

Perhaps the first step of attracting new customer is to develop a website that actually informs and educates the buyer instead of trying hard to sell them. In this era of new media, a sophisticated website helps you to establish your credibility which in turn makes the customer more confident about doing business with you.

Take Care of the Expectations: 

You can only expect your customers to buy from you when you meet their expectations. Every customer has his or her own expectation when they purchase a product or service from a brand. That expectation may be in terms of the quality of the product, experience with the customer service, ease of user interface and so on. 

Once you personalize your communication to meet the needs of your customers, you will be on the path to develop a long-term relationship. While large corporations might not be able to show their care for the customers very effectively, you can and this will differentiate you from others once you do. 

While purchasing the product, every customer is keen to be treated as valued. Therefore, your approach can make a difference. A simple discount or a coupon to be used in future can do the trick. But you should be able to portray that this is not a no-strings-attached relationship.

Staying in Touch with Customers: 

Staying in touch with customers is another important thing that you need to excel at. Your relationship begins when a customer enters into your shop or online website. Irrespective of whether the customer makes a transaction or not, you should never leave them. Get in touch with them after they make a purchase and be keen to know their feedback. 

Multinational companies usually send a birthday notification or email a newsletter every month. But you can personalize it by offering a discount, especially on his or her birthday. You can also ask them politely to review the service they availed or the product they purchased. 

This unravels the rejuvenating path for you to know the level of satisfaction of the customer as well as to invite other customers. You can also invite your customers for a sale or a conference that you are speaking at.

Thank Them: 

Many businesses forget to express their gratitude to the customers once they are done doing business with them. This is not the way you should adopt. While you can be creative in your way of saying ‘thank you’, you can take a simple route as well. 

However, a customary thanks don’t do much good. So it is wise to mean what you say. By resolving an existing issue that your customer is suffering from, you become a valuable resource for them. 

Thus you stay in their top of mind. All of these can help you to grow your business as you ensure customer satisfaction and hence get referred to other potential customers in the neighborhood. 

Barriers to Starting Your Own Business : And How to Tackle Them



Starting a business is a dream of every entrepreneur, a passion and a vision for someone.  And it is very difficult for people who are newly entered into the arena. Obstacles are tough to handle, Few barriers to starting your own business are faced by most entrepreneurs and small business owners.

In this article, we will cover the biggest barriers entrepreneur face and how you tackle that barrier make all the difference and decide your future.

The 5 Biggest Barriers to Starting a Business:

1. Lack of Capital

For many people, this is the biggest obstacle and finished the idea or plan even before starting, especially for a young entrepreneur.  Majority of entrepreneurs give up because they don’t have sufficient funds.

There are some steps and options which help you to tackle this challenge and getting the financing, take a personal loan, bootstrapping is the best option you can start without wasting time, but strapping is nothing it’s a self-funding,  crowdfunding,  and from the investors.

Try to start a business that leverage online presence, like this you can go globally without much capital, even you have the option take the price value in advance of your product or services.

2. Run Out of Cash

Poor management and poor sales lead to failure, poor management could be a cause of run out of cash, spending money on unwanted things, to spend money in a proper way save a lot of cash. And the second reason for lack of sales poor marketing leads you to slow sales of your product and business.

Traditional methods of advertisement are costly so try to market your product online, it will save you dollars and get you sale and leverage the liquidity. And get the momentum for business growth.

3. Lack of Enough Time

Time is very precious commodity, starting business early in life is a good thing because you don’t have any liability that time, and to start later in life could be impossible for many people with the job and to get the momentum you have to sacrifice your holidays, your weekends and be ready to do late night.

Some people not focused and they do different things parallel, that destroy their time and effort and they don’t see the good result in the near future.

When you handled the initial setup you have chances to grow exponentially that brings money and leverage for you. And your workload reduces drastically.

4. Lack of Courage & Self Doubt

Self-doubt and courage are the killer instinct for any entrepreneur,  entrepreneurship is a roller coaster ride and full of unwanted challenges you need very tough mentally and belief system should be strong in every situation whatever the condition outside. Creeping and crying is not the solution to any obstacles. And that time you want to give up if you walk through the hurdle your success is certain.


That is why a business person should have leadership qualities if you don’t have those qualities create those qualities in your skill set that is essential for an entrepreneur, negotiation skill, a flexible mindset.

Sometimes leaders also doubt themselves but they overcome self-doubt and take action. Make a goal and write them, keep working on your goals with consistency take you closer to success.

5. Unable to Handle Stress & Pressure

Stress also a business killer most business fails because the owner gives up the amount of stress the weak mind are the reason for giving up.

You have to learn the art of stress management, business means stress, there is no business without stress, but handle the stress who reaps the fruits of success.

These are some traits that describe your success and failures in the long run for a business and the good things are that all are achievable, doable and skills learnable. And be prepared in advance before doing any business.

Author Bio: Naresh Kumar is a freelance writer and a professional blogger, founder of www.realspark.in Enjoying the internet lifestyle he found his passion in entrepreneurship, That's how he turned what he love doing into a career and become his own boss.