How To Add Google Analytics 4 To Your Website?

Google Analytics 4 is an advanced variant of Google Analytics. GA4 is the up-and-coming generation of Google Analytics launched by Google in October 2020. Dissimilar to the old general investigation properties, you can utilize the new GA4 for a site, an application, or both together. 

Utilizing Google's high-level AI models, GA4 delivers extraordinary execution in following the most recent market patterns and client conduct across gadgets and platforms. The privacy-driven plan guarantees you can appreciate a better return on investment, particularly for your long-term marketing plans. The new GA4 contains astounding new highlights, for example, the capacity to make custom reports and prescient investigation. 

What is Google Analytics? 

Google Analytics 4 is Google's most recent rendition of the leading analytics platform. It is provided with a few new elements and functionalities that provide better knowledge of how individuals connect with your site. Google gives another variant that is a piece not the same as widespread investigation. 

The new variant accompanies a large number of novel highlights, such as a new data modeling feature that utilizes artificial intelligence to fill in holes in information. Numerous sites and organizations profoundly utilize the Google Analytics detailing instrument that assists with following client communication across different web areas, versatile applications, and so forth. Furthermore, this device is helpful for tracking how much traffic is on their site, keeping a watch on promoting channels, and measuring key execution markers. 

How to create a Google Analytics account and GA4 property?  

If you don't have a Google Analytics account yet, you need to make one. At the point when you start making an account, Google automatically makes Google Analytics 4 another property. However, it furthermore allows you to make Universal Analytics, which is explained below in easy steps. 

Step 1: Sign in to your Google account and then go to 

Step 2: Click on the "Start Measuring" Button. 

Step 3: Enter the name of your account as mentioned.  

Click "Next" after giving the organization name. 

Step 4: Enter a "Property Name" and snap "Reporting Time Zone" &"Currency." 

Step 5: To create a Universal Analytics Property alongside GA4 analytics property, select "Show Advanced Options." 

Step 6: Change the switch from Off to On, and it will be a bright blue. 

Now enter a site URL here and click the option to make either GA4 and Universal Analytics Property or a Universal Analytics Property. 

Select "Next" after choosing the suitable choice. 

Step 7: Enter the details "About Your Business" by clicking the option applicable to your business, for example, business size and how you plan to utilize Google Analytics with your business. 

Select "Create" subsequent to clicking every one of the relevant choices to make GA4 and Universal Analytics Property under the new Google Analytics account.   

Step 8: Check the boxes to accept the Data Processing Terms as required by GDPR and the Measurement Controller–Controller Data Protection Terms of the data.  

Now Click "I Accept." 

Step 9: Accepting the terms will land you on the "Web Stream Details" screen, where you can find the Measurement ID in the upper right corner.   

How can you add Google Analytics 4 to your site?   

To set up GA4 on your site, you need to follow the steps referred underneath: 

  • Go to your Google Analytics 4 property. Click on Admin. From Property Column, 
  • Click on data Streams and select your data stream. In "Tagging Instructions," you can track down two options for connecting GA4 with your website.   
  • Global Site Tag (gtag.js)   
  • Using Google Tag Manager    
  • For the Global Site Tag method, Copy the code and paste it into the <head> segment of your site.   
  • To add Google Analytics 4 tracking code to the site by utilizing Google Tag Manager, log into your Google Tag Manager. Click on Tag>New.   
  • Now, click on "Tag Configuration." Then, at that point, you need to pick "Google Analytics: GA4 Configuration" and enter the measurement ID (Step 4). Click the "Triggering" option. Pick "All Pages" and click the Save button to save this Tag. What's more, is that your GA4 is associated with your website utilizing google tag manager.

Follow these simple steps, and you can add Google Analytics 4 to your website! 


Google Analytics 4 is one of the most well-known marketing devices that assist in having a better understanding of the most recent market patterns and customer behavior across several platforms. You can find an exact idea of what the user is looking for, for example, if you are running an escape room business, you can get the idea that the user is more interested in a virtual escape room or a physical escape room. GA4 has one of the most important features in the present scenario. That's all for this post. 

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