A website plays a vital role in spreading awareness about your company and allows your audience to know more about what you have to offer. When creating a website, overall functionality plays a crucial role. Remember that it can either make the experience of your visitors a good one or a poor one. When you want your visitors to enjoy a seamless experience when visiting your website and finding what they need, it'll help establish your reputation as an expert on your niche and urge visitors to come back for more.
When you find it challenging to deal with your current website, consider working with Oxford web design professionals to ensure a well-designed website for your business. Try looking at your website from your visitor's point of view. Consider how your visitors interact with the site such as navigating through it, checking out products, and many more.
Here are several tips to help improve the functionality of your website:
1. Ensure Seamless Navigation
In most websites, an issue of concern is navigation. Some have a messy interface that can drive visitors away if they can’t find what they're looking for. The navigation on your website helps visitors find what they're looking for and boosts your ranking on the search engines.
Make it a point to utilize descriptive navigation instead of a generic one according to website designer Chris Harold. Decide on using words that your visitors would use during their search. This approach will be less hassle for your visitors and make it easier for search engines to determine your relevance.
2. Utilize Enticing Calls To Action
The calls to action (CTAs) with clearly defined action words will allow your visitors to conveniently explore your website and find what they're searching for.
Make sure you provide the suitable CTAs you want your visitors to take such as the following:
- • Shop in your eCommerce store. When selling products online, consider embedding photos of your top products on the homepage. The primary objective of these elements is to encourage visitors to click through. An alternative to images is to add a prominent ‘Shop Now’ button.
- • Register for an email list. Once visitors sign up, you can establish an ongoing connection for promotional or marketing purposes.
- • Fill out a lead form. You can encourage visitors to fill out a lead form that obtains contact details to follow up with recommendations if you're offering services.
3. Showcase Contact Information Clearly
Another way to improve the functionality of your website is to provide contact information. One of the mistakes in the website design is not providing contact details, which can be frustrating for visitors if they have any questions or concerns about your services or products.
Most typically include contact information in the footer or header on every website page. Make sure to provide a phone number and email address. If you have a business location, provide the address. An option is to utilize a separate Contact Page dedicated to your contact information. Don't forget to provide a readily noticeable link to your Contact Page.
4. Switch To A Mobile-Friendly Design
If you want your website to stand out today, it's crucial to make it responsive or readily viewable on mobile devices. Since people are utilizing mobile phones for various tasks, including browsing websites, it's something you should tap into. If your website isn't mobile-friendly, you'll miss out on a large audience.
Make the proper modifications to ensure your website is mobile responsive, allowing you to reach out to a broader audience effectively and conveniently spread the word about your business.
5. Arrange The Website Elements In A Visually Appealing Manner
When functionality is one of your primary objectives for your website, one of the critical considerations is a visually distinct layout. It's the best way to ensure a seamless yet engaging experience for your visitors. Doing so will make it easier for your visitors to find what they need with minimal hassle.
Here are several ways to make the website elements stand out:
- • The key points on your website should stand out. If you have a blog, it should have attractive headlines with subtitles and subheadings that give in-depth knowledge on the subject.
- • CTA buttons should include a brief explanation of their purpose. Generally, CTAs should have highly contrasting hues that stand out from the rest.
- • Navigational tools will come in handy, so visitors will know where they are when checking out your website. An example is a navigation panel on the upper section of the page.
- • Provide a clear and readily accessible spot for the search field, ideally at the upper right corner of the page. The search text should be straightforward together with the distinctive search icon.
- • Have appropriate colors and contrast. Your website should contain easy-to-read content along with an aesthetically compelling design. When it comes to the readability of the text, it'll vary on the color schemes you'll use and the contrast between the color of the text and the background elements.
When all of the elements function in harmony, your visitors will have a consistent and engaging experience every time they visit your site.
6. Ask For Feedback From Visitors
If you want to make the necessary changes to your website, you should consider what your visitors say. Consider adding a survey to ask visitors to rate their experience. Try to include questions that allow visitors to share what they want to see on your website or areas that need improvement.
When you value what your visitors have to say and make the necessary changes, it can significantly help improve the functionality of your website.
Final Thoughts
If you're not getting the results you want with your website, there might be an issue with the overall user experience of your visitors. With the help of these valuable tips, they'll serve as a guide in making the necessary adjustments to improve the functionality in no time.
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