What is Data Management? - Best Practices

Businesses and big organizations hire trained professionals to manage their data. An eCommerce business deals with data like customer reviews, production rate, product names, public demand, etc.

In this article, we will be seeing the various factors that go into the proper management of data. We’ll be talking about how data is managed, why it is important to do so and how it benefits the customer. So, read along to get your answers.

Data Management in Real-life

Imagine you have tons of bills to pay and loads of upcoming EMIs along with your daily family expenses. That sounds overwhelming, right? But how do you escape such a situation and come up with a satisfying outcome? You start jotting down the due dates and start prioritizing the ones closer to today. You start categorizing them into less important ones and more important ones.

This is exactly what Data Management (DM) is all about! You are dealing with data like, due dates and names of EMIs to pay, in order to get a clear picture. 

What is Data Management?

Data management is the rigorous method used by businesses to improve and compete with each other. It is about analyzing and researching data and then mining for accuracy. This accurate information is then organized into various sections and criteria to store them in a way that is easily accessible. 

These organized data are then discussed in board meetings and business seminars to help come up with a solution. Sometimes the data itself is a solution to a pre-existing problem. It saves time and money from being utilized in the wrong direction and paved the way for productive decision-making. Data management is a perfect example of smart work defeating hard work.

Features of Data Management

Data management acts like a bridge between the customers and the company. With proper research and storage of data, companies can figure out what their customers want and design the end product accordingly. Here are some features that data management provides:

  • Better customer experience
  • Provides a fresh perspective and pave the way for productive planning
  • Avoids any off-topic discussions during a business meeting
  • Design solutions catering to the problems
  • Helps in advertising the product to reach maximum sales
  • Points out places to improve and suggests strategies
  • It helps to give a bigger picture of the company
  • It analyses what the competitors are doing and makes changes in your plan

Best Practices in Data Management

There are three basic steps every company has to follow in order to implement and master the art of data management. These are in fact, steps that we follow while organizing any event or while working with a team on a project. We research, assemble and share data.

1. Do your research!

You need to have data in order to manage it. Not just data but accurate and real-time data. It is very important to know the source of information which indirectly increases the accuracy and correctness of the same. 

2. Store your data

Information is what you see for the first time and data is something you are going to refer to a hundred times. It has to be stored in such a place that it’s easily accessible to people who are given permission to do so. You can opt for software tools to store your data on the internet or use the company’s storage room. 

The best way to take advantage of the stored data is to categorize them. Use file names, folder names and directories to help others easily find what they are looking for.

3. Data must be shareable

Ever wondered why you get access to all the products on an ecommerce site but are unable to change their names and add products of your choice? It is because you don’t have permission to do so. It is the same with data handling. It is essential to know whom to give permissions of access to. This step safeguards the data from any external threats and maintains secrecy when needed.

Data Management Tools You Need to Know About

Here are some dm tools that will help you get through managing your data easily and quickly.

1. Product Information Management (PIM)

This software provides centralized control over every entered data. It detects errors in data and offers better ways to impress buyers by validating content before making it public. It takes control over the description, product names, customer reviews, images and videos.

2. Master Data Management (MDM)

This software works more on the business side like keeping track of employee activities, increasing productivity and boosting performance in sales.

3. Data Modeling

Data modeling software handles all the formatting parts of data management. It makes sure that the content the company and customers are dealing with is correct. 

4. Data Warehouse

This is definitely not an online software but the warehouse the company provides you with to manage their data. This is the least safe option one can choose as it lacks proper categorization, easy access and a lot of paperwork.


Data management is an essential part of a successful business. It studies the past and tries to make improvements in the future. It is the basis of any business decision and relies mainly on research and analysis. 

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