Tru-Earth - An Innovative Eco-Friendly Laundry Detergent

Tru-Earth Detergent is a new product launched in the market. The main concept is of laundry cleaning with the use of Eco-Strips; the product is new and an effective alternative to the traditional methods. The concept of the detergent is simple and easy to use, you just need to add a laundry strip in the washer, and it delivers an eco-friendly clean with minimal human efforts and is totally reliable for proper cleaning and is one of the best alternatives of other traditional detergents. Tru-Earth Detergent offers three options: Fresh Linen, Fragrance Free, and Baby detergent. Both Fragrance Free and Baby Detergent have no added fragrance.

So how does TRU-EARTH DETERGENT actually work?

Every washer strip contains hyper and environmentally sustainable cleaning which results in a teensy, pre-measured sheet of washing powder which the users simply put throughout the rinse. The solution is compatible with both the top load machines and also the front load machines.

The smart washing detergent preparation appropriately intends over and removes muddy particles and smudges, suspending the others till they are scrubbed aside. It helps in making one’s painful laundry cleaning process easier, safer, cost-effective, and is also friendlier to the environment, as it ensures that your overall washing experience is great and helps by being effective and efficient at the same time. The Tru-Earth Detergent is also compact in size unlike the big box or packs of detergents.

Main ingredients used in making TRU-EARTH Detergent are:

  • Vegetable Glycerin: plant-derived from soy softener
  • Starch: plant-derived from maize biodegradability booster
  • PVA (polyvinyl alcohol): biodegradable supporting matrix
  • Potassium Sorbate: Food grade preservative
  • Light Mineral Oil: Used in manufacturing as a processing aid. (not an active product ingredient)
  • Cocamido propyl betaine: coconut oil based, biodegradable amphoteric surfactant (cleaning agent) and foam booster
  • Sodium Gluconate: plant-derived and food-grade, biodegradable water softener that prevents soil from resettling on fabric after it has been removed during washing
  • Lauryl dimethyl amine oxide: plant-derived, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer
  • Sulfonic acids, C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent)
  • Glycereth cocoate: plant derived and food grade, biodegradable water softener
  • Caprylyl Glucoside, Octyl Glucoside: non-ionic surfactants (cleaning agents)
  • Fragrance oil blend (not used in Fragrance Free): natural essential oils and synthetic ingredients
  • Residual Water
  • Tru Earth Eco-Strips are palm oil free & gluten free

The specialty of TRU-EARTH DETERGENT:

  • It focuses on Sustainable development and is also eco-friendly. It also, focuses on many aspects including safety and security of condiments, dermatitis, co2 emissions, effect on micro plastics as well as bio-compatible.
  • Ensures 90% reduction in mass transit emissions as it is compact 
  • TRU-EARTH Detergent doesn’t use any plastic jug which in turn reduces the carbon footprint.

Now let us begin with what people adore about some of this convenient detergent:

  • The immediate advantage is that it is even more environmentally sustainable, unlike liquid detergent soap.
  • It is easy to use– certainly, just rip off one strip and add it with your clothes.
  • It is simple to modify besides various loading size ranges. Utilizes just one strip for a small load and two for a large load.
  • Works throughout all types of laundry machines including front-loaders, top-loaders, and HE machineries.
  • It's indeed truly non-toxic (as in, “certified by individual dermatology”)
  • It is indeed independent of parabens, phosphates, as well as animal abuse.
  • No more work of measuring the detergent powder for quantity.
  • Lower shipping emissions of harmful gasses by an average of 27 million automobiles per day, or nine million trucks used for transportation per year.
  • Stains get easily removed
  • Colors are Revealed Vibrantly and washing is done more easily.
  • Radiant whites are restored by this product.
  • Washing liquid soap sheets are packed in biodegradable boxes that are completely independent of polycarbonate.
  • Besides being incredibly convenient, Tru Earth Eco-Strips are also healthy and safe.
  • Eco-Strip washing agents from Tru Earth are vegetarian or vegan approachable and Parabolic-free and therefore are soft enough just to make the skin even more resilient.

Facts about TRU-EARTH:

According to the co-founders, if everybody just switches to TRU-EARTH Eco-Strips rather than using the traditional liquid detergents, it will help in eliminating the use of nearly 1 billion plastic materials. It also helps in lowering emissions of harmful gasses by an average of 27 million automobiles per day, or nine million trucks that are used for transportation per year.

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