Video content marketing has swept the world by storm in recent years. What was once an expensive production endeavor accessible only by resource-rich companies is now open to creators from all backgrounds. As technology has evolved, high-quality recording equipment has become more accessible to creators in a variety of industries and niches.
If you've been considering jumping into the world of vlogging, you will need the right camera. Here are some key considerations when choosing the right vlogging camera for your content goals.
Read Recommendations and Reviews
Before you start conducting your own research on camera options, learn from those who have walked this path before you. Use resources like Run Gun Shoot to find comprehensive reviews on recording equipment to help determine which options might be right for your needs. Many established vloggers are also happy to share what they use, as it presents the opportunity for an affiliate link.
Choosing the right camera will ultimately depend on how you plan to execute your vlog. However, finding recommended brands and reading the pros and cons of various models is a smart starting point.
Determine Your Portability Requirements
Portability is an important concern when choosing a vlogging camera. Again, this will ultimately depend on the style of vlog you plan to produce.
If most of your work will be in a studio with a static setup, portability isn't much of a concern. Conversely, if you plan to vlog while traveling or exploring the great outdoors, portability is an essential consideration. You'll want something lightweight enough that it won't impede your movement — especially if you'll be operating the camera alone.
Look at Video Resolution
Video resolution is another key consideration when choosing the right camera for vlogging. You'll want a camera that operates at a minimum of 1080p. This is sometimes referred to as Full HD or 1920×1080. Cameras with this resolution display the same clarity and definition as you see on a standard HD television.
Many vloggers are shifting to 4K HD, which is an evolution of 1080p. As this technology is relatively new, these cameras tend to be quite costly. If you’re just starting out, 1080p is still a great starting point.
Consider Lighting Variations
Another consideration is how your camera functions in various light settings. If you'll be doing a lot of indoor or evening recording, you'll need something that can produce clear imagery with minimal lighting. A higher ISO setting is better for lower light recording.
Determine Lens and Focus Needs
Another consideration is whether the camera has an autofocus feature. This is incredibly important if you'll be moving while recording, as manually focusing can be a time-consuming nightmare. You don't want to discover that everything you've recorded during a session is slightly out of focus.
Your lens requirements will also impact what camera is right for you. Smaller point-and-shoot cameras are an affordable, easy-to-use option for vloggers on the go. However, DSLR cameras with interchangeable lenses are a must if your content is meant to be visually stimulating (like a travel vlogs, for example).
Consider the Microphone
Sound quality is another integral component of your vlog. Look for a camera with a highly rated microphone or one that allows for equipment integrations so you can use an additional mic that suits your recording needs.
Consider Your Budget
Your budget will be the deciding factor in what camera is best for you. While there are many budget-friendly camera options for vlogging, pricing plays an important role. When purchasing a vlogging camera, you can expect to pay at least $400. However, it's better to start with an iPhone and scale up as you go, rather than waiting to have the right equipment in place. If you're not embarrassed by your early work, are you even a content creator?
With these considerations, you can find the best camera to support your creative vlogging efforts.
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