How To Perform A Complete Website Audit With A Single Click

Have you ever experienced the frustration of having a website with great content but no visitors? If so, you are not alone. Many websites struggle to get the attention they deserve for various reasons. 

Whether it is a lack of SEO optimization or a design flaw, these issues can prevent visitors from accessing your website. It is essential to perform a website audit to ensure that your website is successful. 

A website audit will identify any potential problems and provide an action plan to help increase traffic to your website. By understanding why your website has low traffic, you will be able to make the necessary changes to ensure it reaches its full potential.

Let us understand website audit first

A website audit is a process used to determine if a website is meeting its goals. Website audits may include a variety of tests, including site speed, content, SEO, and design audits. Website audits can be performed by humans or by software.

A website audit is not just an analysis of your website. It is a critical assessment of your website's overall performance. It can help you identify design or functional flaws that may prevent your website from ranking higher. 

Benefits of performing a website audit

You can achieve the following benefits by performing a complete website audit,

  • Identify issues that are preventing your website from reaching its full potential. 
  • Provide an action plan to help increase traffic to your website. 
  • Help to establish a baseline for future tracking. 
  • Improve customer experience by making your website easy to use. 
  • Ensure your website is fully optimized for search engines. 
  • Save money by preventing unnecessary website redesigns. 
  • Help your website to stand out among your competitors.

How to audit your website?

A website audit will help you identify any potential problems with your website. This audit will provide you with an action plan to help increase traffic to your website. It is crucial to conduct a website audit regularly, at least once every three months, to ensure your website runs smoothly. Here is a step-by-step process you can use to conduct a website audit. 

Define your goals - Before you start working on the audit, you need to know your goals. What is the purpose of your website? What do you want your website to achieve? Once you know your goals, you can set criteria to measure your website’s performance. 

Set up a process - You need to set up a process that will help you identify any potential issues with your website. There is no set rule for how you should conduct the audit. However, there are a few things you need to consider. It would help if you determined the frequency of the audit (i.e., weekly, monthly, etc.), set a time on the same day of each month and chose a place to store all the information from the audit. 

Analyze your website - You should start by analyzing your website. You must check for broken links, images, missing content, and functionality issues. You can use a website auditing tool to create a detailed report of your website.

Checklist of website audit tasks

Check your website speed - Speed is critical for website performance. If your website takes too long to load, visitors will click away to a different website. A good website audit tool will check the speed of your website and provide recommendations for improvement.

Check your site’s structure - Is your website architecture causing issues for your visitors? If so, then you need to make some changes. Review your website’s architecture to make sure it is user-friendly.

Check your site’s navigation - Are your customers needing help with your website’s navigation? If so, you need to make some changes to ensure your website is easy to use

Check your site’s content - Is your website providing valuable content to visitors? If not, then you need to generate quality content. You can use the website audit to determine the type of content your website needs. 

Check your site’s design - Is your website design consistent? If not, then you may need to redesign partially. You can use the website audit to determine the type of redesign your website demands. 

Check your site’s links - Are your internal links working correctly? If not, then you need to fix them. Performing a website audit can help you to identify the type of links your website needs. 

Check your site’s keywords - Are your keywords optimized? If not, then you need to pay attention and optimize them. You can determine the type of keywords your website needs by auditing.

Check your site’s robots.txt - Is your robots.txt file blocking some of your important pages? If so, then you need to work on it. 

Diagnosing website traffic issues

Once you know the common issues affecting your website, you can move on to diagnosing the website traffic issues. 

Check your bounce rate - Your bounce rate is the percentage of visitors who enter your site but leave without clicking on a single page. If your bounce rate is too high, then you know that your website needs to meet the needs of your visitors. 

Check your visit per page - How many pages do your visitors usually visit before leaving your website? If your visits per page are too low, you know your website is too long. If your pages per visit are too high, you need to make your content longer. 

Check your exit pages - What pages are visitors leaving your website from? You are digging your grave if your exit pages are links to your competitors. You can use the website audit to determine the exit pages on your website and make changes accordingly. 

Check your search engine rankings - Are you satisfied with your website’s search engine rankings? If you still need to, you can execute a website audit to measure the amount of SEO rework you need.

The most popular tool to perform a website audit 

Rankwatch website analyzer is the most popular tool for website auditing. The ease of using this tool makes its users a fan of it and satisfies almost 30K users worldwide. Here is the step-by-step guide for how to use this excellent tool for auditing your website,

First, log in to your Rankwatch account and go to Site Auditor.

Then enter your domain name (crackitt.com in the following case) and click submit.

It will show the summary dashboard of your website’s audit with all the crawling stats like total crawled pages, true pages, primary pages, mobile alternatives, non-indexable pages, non-200 pages, total issues found, and an overall site score (74 for crackitt.com) as shown above.

If you scroll down, you will find the Issues Overview trend graph showing the high, medium, and low priority issues in red, yellow, and green, respectively, as shown below.

By scrolling down further, you will reach the Issues Distribution section, which plays a vital role in your website audit. Here you will find all the issues distributed in two categories, 'Degree' and 'Type,' as shown below. 

The 'Degree' category displays issues like duplicate pages including primary pages, duplicate page sets, slow & medium load times, short titles, maximum title length, missing description, and maximum URL length, along with their level of criticality divided between low, medium, and high as shown above.

The ‘Type’ category displays issues like content, links, external links, performance, https, canonical, indexing, redirects, non-200, pagination, languages, and non-301, as shown below.

If you scroll down, you will get the Page Depth showing different levels where the URLs are found during the crawl, as shown below.

It also shows pages with low, medium, and high response times. For example, crackitt.com has 13 pages with a low response time, shown in blue.

You can find different parameters for href language and non-indexable pages below the page depth, as shown below. You can adjust the latter to make a page non-indexable as per your need.

Scrolling down further will show you the HTTP Status Code Distribution that reflects all the categories of response codes starting from 200 Pages to 5xx Errors, as shown below.

If you go back to the Site Auditor summary dashboard and click the 'View All' button, it will show all the parameters you need to know about your website, as shown below. 

Below this segment, you will find the entire list of URLs found during the crawling (total 203 in this case), along with their Page Depth, HTTP status, Indexability, and Loading time, as shown below.

Another fantastic feature of this excellent tool is that you can change the crawl settings by clicking the 'Advanced Settings' icon at the top right-hand corner of the Site Auditor summary dashboard page, as shown below.

Clicking the same will land you on a page that allows you to change crawl settings by changing parameters like seed URL configuration, following sub-domain, URL limit, and crawl speed, to name a few, as shown below.

I hope it is clear why the Rankwatch website analyzer is the most amazing tool for auditing your website.

Conclusion

Conducting a website audit regularly is vital to ensure your website's performance. Most website audits will include a variety of tests, including site speed, content, SEO, and design audits. It can help you identify any design or functional flaws that may prevent your website from ranking higher. 

A website audit tool will help you identify any potential problems with your website. That will provide you with an action plan to help increase traffic to your website. Hence, it is essential to choose a reliable website audit tool to increase the indexing capability of your website. 

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