Top 6 Tools to Create Facebook Ad Videos for Marketers

In this day and age, video is one of the most powerful tools that marketers have at their disposal. And when it comes to Facebook ads, incorporating video can be a surefire way to grab attention. This will help you stand out from the rest of the noise in people’s news feeds.

But creating videos specifically for Facebook ads can be a bit of a challenge—after all, certain elements make a video effective on this platform, such as length, format, and call-to-action.

So, in this post, we’re happy to share with you 6 different tools that you can use to create Facebook ads videos. These tools will help you boost your engagement and conversions.

  1. VEED
  2. Animoto
  3. Adobe Spark
  4. Canva
  5. Wave.Video
  6. InVideo

Let's take a closer look at each of these tools.


VEED  is a simple online video editor. With VEED, you can easily create Facebook ad videos that are both eye-catching and effective.

What does VEED do best?

VEED is great for creating short, attention-grabbing videos and provides a wide range of video concepts. The platform is very user-friendly and easy to use, which makes it suitable for marketers who are looking to create Facebook ad videos without any prior video editing experience.

VEED ’s key features include:

  • - A library of stock footage and images.
  • - An easy-to-use drag-and-drop interface.
  • - Text, overlays, and effects can all be added.
  • - The ability to trim and crop videos.
  • - Provide royalty-free music for your videos

Pricing: VEED has a free plan and paid plans starting at $12/month

2. Animoto

Animoto is a video creation platform that allows users to create visually appealing videos with ease. With Animoto, you can produce Facebook ad videos that are both engaging and visually appealing.

What does Animoto do best?

Animoto excels at creating videos that are both creative and professional-looking. With its easy-to-use interface and wide range of video templates, you can create ads that will grab attention and get results.

Animoto’s key features include:

  • - A wide range of video templates
  • - An easy-to-use drag-and-drop interface
  • - The ability to add your own branding and logo
  • - A library of royalty-free music
  • - HD video output

Pricing: Animoto has a free plan and paid plans starting at $8/month

3. Adobe Spark

Adobe Spark is a free video creation platform that can be used to create short videos for Facebook ads. With Adobe Spark, you can easily add text, images, and graphics to your video with just a few clicks.

What does Adobe Spark do best?

The coolest thing about Adobe Spark is that it is very easy to use, even for beginners. With its simple interface and a drag-and-drop editor, anyone can make designs and beautiful videos in minutes.

Adobe Spark’s key features include:

  • - Free to use
  • - Easy to use interface
  • - Thousands of royalty-free photos and videos
  • - Dozens of fonts to choose from

Pricing: Adobe Spark has a free plan and paid plans starting at $9.99/month

4. Canva

Canva is a free online design platform that allows users to create visuals using vector illustrations, images, photos, and fonts. Canva offers pre-made templates for users to customize and download for their own use. The platform is web-based and has a mobile app for iOS and Android devices.

What does Canva do best?

Canva is fantastic for creating simple visuals and designs. The platform is easy to use and ideal for users who are not familiar with design software. Canva offers a wide variety of templates for different design needs, such as social media posts, presentations, and ads.

Canva’s key features include:

  • - A library of built-in photos, illustrations, and fonts
  • - The ability to upload your own images
  • - Templates for different design needs
  • - Drag-and-drop interface
  • - Free and paid subscription plans

Pricing: Canva offers a free plan and a paid plan for $12.99/month (billed annually).


Wave. video is an online video creation platform that lets you create, edit, and share engaging videos for your marketing campaigns.

What does do most effectively? is excellent for creating marketing videos, product videos, and event videos.’s key features include:

  • - A wide range of video templates
  • - Easy-to-use editing tools
  • - A library of stock photos and videos
  • - Integrations with major social media platforms

Pricing: has a free plan and paid plans starting at $16/month.

6. InVideo

InVideo is one of the most widely used video editing programs on the market. It allows you to create stunning videos for your Facebook Ads in minutes, without any prior video editing experience.

What does InVideo do best?

InVideo is best known for its ease of use and ability to deliver high-quality videos quickly and easily. It also offers a wide range of features, making it a versatile tool for creating digital campaigns.

InVideo’s key features include:

  • - A wide range of templates to choose from
  • - An easy-to-use drag-and-drop interface
  • - A library of over 1 million stock footage and photos
  • - Ability to customize logo, music, voiceover, etc.

Pricing: InVideo offers a free plan and a paid plan for $15/month (billed $180 annually).

Wrapping Up

As you can see, there are a ton of ideas for creating Facebook ad videos that can really help your marketing efforts. Hopefully, this article has inspired you to get started on making your own videos. Whether you use one of the ideas we've listed here, or come up with something completely different, the critical thing is to get started and experiment.

Don't be afraid to try new things, and don't be discouraged if your first few videos don't perform as well as you'd like. With a bit of practice, you'll be creating Facebook ads that are engaging, effective, and get results. 

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