How to Market Your Small Business On Instagram

Instagram is one of the most popular social media platforms in the modern day. With 1 billion active users, it has grown immensely over the last decade and has enabled thousands of creators across the world to monetize their content.

Contrary to popular belief, Instagram is not only used by the younger generations. The social media app has a wide demographic with people of all ages and backgrounds posting and consuming content on a daily basis.

More and more small businesses are choosing to market exclusively through Instagram. A range of established companies began on the platform and have managed to grow a large and loyal audience by posting regular and valuable content.

Even businesses that don’t offer aesthetically pleasing products can market themselves through Instagram. The platform has grown from being primarily a photo-sharing app to a digital marketing machine.

Whether you are just starting out as an entrepreneur or you have a small business that you are trying to grow, Instagram is the place to be! To help you market your small business on Instagram, we’ve compiled a list of top tips to set you up for success. 

Set Up Your Business Profile

The obvious first step to marketing your brand on Instagram is setting up your business profile.

Instagram has a separate account type for businesses (known as a Business Account), which enables you to access additional features. You can add a business category, location, and opening hours.

Optimize Your Bio

Your Instagram bio is the first thing that people see when they land on your page. It should clearly explain your brand’s message and mission.

Instagram enables you to add one link to your bio to direct your followers away from the app. You may wish to link up to your website or a specific product page if you have recently released a new product.

Consistently Create Valuable Content 

While it’s important to post images of your products and services to promote them, your content should be 100% sales-related. People want something in return for following you and they don’t want to feel that you are constantly trying to sell to them. 

In order to succeed on and off Instagram and convert your followers into customers, you need to consistently create valuable content. This means sharing photos, videos, and captions that resonate with your audience and provide something special.

Make sure you geotag your photos by adding a location to each one. This increases the visibility of your small business, especially to local consumers.

Instagram currently uses a 1080 x 1080 px ratio for its in-feed photos. If you take your photos horizontally or vertically, you might need to resize an image for Instagram so that it fits into the correct ratio.

Failing to adjust the size of your images can cause your feed to look messy and might crop out important parts of your photos. 

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