It's been said that a picture is worth a thousand words. Videos can deliver much more content than just images and audio alone. However, that's not the only advantage of a promotional video, and below are some of the crucial ones.
Intriguing
Creating a promotional video is all about capturing your audience's attention. And, no other form of media does that better than a video. Humans are naturally drawn to moving images, which gives the video a substantial advantage compared to images, audio, and text. Furthermore, producing high-quality promotional videos is easier than before. If you don't have skills, then opting for animated video production services is a quick and easy solution.
No matter the place in the world, and no matter the age, most people can be engaged with a film. Thus, even if you are in a foreign country and don't know the language, a local video ad or TV show will still be able to capture your attention.
That's the real power of a video, and you can take advantage of that by creating your own promotional video. With such, you can capture the attention of your potential customers, which means that your message has a higher chance of being fully received.
Brand Awareness
With so many brands flooding today's playing field, it's easy for your company to get drowned out. An excellent way of avoiding that problem is to put more effort into brand awareness campaigns. With the help of an excellent video productions service, you can produce promotional videos that stand out from the crowd as well as make your brand more memorable at the same time.
Another potential problem you have is that your existing customers will forget about your brand. Thankfully, a brand awareness campaign will also help avoid that. In essence, such a campaign will allow you to hit two birds with one stone.
Of course, you have other media options for your brand awareness campaign, like print media or audio. And yet, videos trump them all.
As mentioned above, video is the best medium for capturing attention. Furthermore, a promotional video already incorporates audio. Once it's created, your custom animated video can be used repeatedly with zero to minimal costs, unlike print media. That translates to a better return on investment in the long run.
Search Engine-Friendly
If you want to succeed in the online game, then you should play nice with the search engines like Google, Bing, or DuckDuckGo. If you know how to please the search engines, they can provide you with a lot of traffic with no direct costs. Always remember that traffic is the lifeblood of any company that plays on the Internet.
So how do you please the search engines? To answer that, you need to know the primary objective of the search engines.
Search engines provide a service, and that is to help their audience to find what they want faster and better. And one crucial part of their agenda is to provide an excellent browsing experience.
Imagine this scenario. A person searches for something using Google. Then the said search engine provides a list of potential hits. The user then clicks on the first result, and it turns out to be a clunky website. So the user hits the back button and proceeds on the second result. It's the same thing - a badly designed website. If this is repeated enough times, the user won't be happy and may even get irritated. Most importantly, it's likely that he or she will start blaming the search engine. Google doesn't want that as the user may use other search engines.
Hence, Google will go to extra lengths to ensure that the user has a good experience. And, Google knows that videos are excellent at delivering content. As a result, Google will place websites that have videos higher in the search engines. If you have an excellent promotional video, then your chances of ranking higher in the search engines will significantly increase.
According to Forrester, a market research company, websites that feature videos will increase their chances of landing on the first page of Google's result by as much as 53%. If text content goes along with the video, the number of websites linking in will likely triple. Keep in mind that optimizing for search engine placement is mostly about getting links. Hence, getting links is crucial.
Shareable
Social media is pretty much a part of everyday life in today's modern world. Most people would think of social media as a place for communicating, socializing, and wasting a bit of time. However, social media can be a powerful tool to help your business if you know how to tap it.
The beauty of social media is that almost everyone is sharing something. Since most people are sharing, wouldn't it be great to share your brand, product, or service? You'd be pleased to know that videos are one of the most shared contents in the social media world.
If you can produce a promotional video that is emotional, funny, or noteworthy, then it's likely that people will start sharing it. If you get lucky, your video could go viral. And, that could mean a lot without spending enormous amounts of money on advertising.
Flexible
Another great advantage of using promotional videos is that it's very flexible. Do you need "how-to" content to help your customers? Do you need someone to explain how your product or service works? Or, do you need engaging content to help attract more customers?
A promotional video can do that and more. In fact, a video can serve as an extension of your sales team that can work around the clock and seven days a week.
Wrapping It All Up
If you are serious about your company's success, then you should not ignore the power of promotional videos.
Promotional videos are:
- * Naturally engaging
- * Help in brand awareness
- * Increase search engine rankings
- * Flexible
- * Easy to share on social media platforms
According to reports, website visitors are 64% more likely to purchase after watching a video and 8 out of 10 bought an app or software after watching a brand’s video. With all the benefits and data, it doesn't take a genius to realize that promotional videos are not something you can ignore if you want to succeed in this modern competitive field.
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