Are you planning to get on TikTok but don't know where to start? With over 689 million monthly active users, TikTok is one of the most popular social media platforms in the world.
Whether you're a social media influencer looking to grow on TikTok or a brand aiming to attract a new audience, TikTok is the place to be right now. However, growing a new account can be challenging and there are tips and tricks you need to know about.
Keep reading to learn 5 simple marketing tips for TikTok that'll help you reach success on this popular platform.
1. Be Authentic and Relatable
TikTok is one of the best platforms to build a personal brand and grow an audience. To do this, you need to be authentic as a person so you can be relatable to your followers. This includes creating original content that resonates with your audience and staying true to your personality.
2. Offer Value and Storytelling
Aside from authenticity, succeeding on TikTok is largely due to offering people value and telling a story about yourself or your business.
Storytelling is digital marketing 101: people love stories and people they can connect to. If you offer them value on a daily basis, you'll soon become one of the most popular users on the platform.
3. Use Trending Hashtags
TikTok also uses hashtags to help users get their posts discovered. The key is in using the right hashtags for your content.
For instance, if you're building a brand with a specific target audience, you need to use relevant hashtags related to your products and services. Any good marketing digital agency will understand this, using more specific and niche hashtags will help to reach the right audience that you are aiming for, using popular hashtags alongside these occasionally can help to drive traffic as these will be viewed more frequently.
4. Keep Videos Short and Simple
TikTok videos need to be short and simple which translates to easily digestible. This is how videos with millions of TikTok views have gone viral on this platform.
The key to a viral video is to nail the beginning - the more engaging and interesting it is, the greater the chances of people watching the entire video.
The ideal length for a TikTok video is up to 15 seconds, but 7-10 seconds is the best length if you want to succeed on the platform.
5. Post Content Regularly
TikTok is a fast-paced platform, so if you want to get notices, you need to be there and post regularly. This means creating and repurposing content so you can attract new followers and keep your existing ones engaged.
In social media marketing, the more often you post, the more often the algorithm will show your posts to your followers, which means more engagement, likes, and shares.
These Simple Marketing Tips Will Help You Grow and Go Viral On Tiktok
While succeeding on TikTok might seem challenging, these tips will help you make the most of this platform so you can grow your audience and promote your business without the overwhelm.
Looking for more social media marketing tips? Explore some of the other articles we have on these topics and come back often to check out the latest industry news and updates.
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