Nashville, Tennessee, has been ranked 11th for the best places to start a business out of 50 other cities in 2020. From the statewide entrepreneurial resource, Launch Tennessee, to the Stay Local Nonprofit Nashville Entrepreneur Center, there are plenty of ways to find support to start B2B and B2C businesses in the city.
Unlike B2C, doing a profitable business in B2B can be quite challenging, especially through websites. The websites will be the face of your business, and it has to be appealing to attract potential customers. But designing one can take a lot of time and effort.
Many design agencies like UPQODE Nashville Web Design offer design, development, and marketing strategies to help grow B2B businesses in Nashville. But to start with the basics, here are some B2B web design tips you can use in your design.
Understand Your Audience
You cannot create an engaging and appealing website if you do not understand the intent and mindset of the audience who visits the site. Instead of building your website from inside-out, build it from outside-in.
Before deciding what you and your stakeholders want on the site, think about the motivation of the visitors who will use the site. When it comes to designing an effective and appealing B2B website, empathy is the key. Do qualitative and quantitative research on your target audience and reach a decision.
With Nashville being a growing city, about 82 people move to the city every day. Understanding what your target audience expects is essential. If you are new to the digital setup, then there are many agencies like UPQODE Nashville Web Design who you can reach out to, to make your job easier.
Be Ready To Make Changes to The Site
Each visitor to the website is different, and they come with different pain points. But 76% of the customers say that the key factor they look out for in any B2B website’s design is its user-friendliness and ease of navigation through the site.
On average, 9% of the customers look out for a cutting-edge user experience, and 10% of them consider the site's appealing appearance.
If you think you lack in the critical factor, then be ready to redesign the website. Before that, ensure you have a clear idea of the buyer personas and a good understanding of their pain points and goals.
Only when you know what your customers want will you know how to speak to them, develop effective content, and structure the rest of your B2B website.
Understand What the Business Wants
Just like customers, every business has different and unique wants. But, they all have the same goals, to increase sales, higher conversion rates, brand loyalty, trust, and higher quality leads.
Your B2B website’s design should be a natural catalyst for these goals. Only when the site is easy-to-navigate, has dynamic content, excellent and advanced functionality, and offers content matched with the buyers' persona can it meet all the goals.
User Experience Is Key
Another reason for your B2B website to stand out from your competitors is Nashville’s growing startup scene. With the cost of living about 14% lesser than the national average, many new residents and potential businesses are spotted in the city.
But what does that has to do with user experience? Though user-friendliness is a significant key for bringing in new customers, user experience also plays a vital role in retaining customers and helping your business stand out from the rest. With new people in the city, the radius of your target audience keeps increasing.
Layout a wireframe for the website and define the visitor’s flow. Decide the conversion paths for the website before you start with the design.
Focus On Content
When you are developing your B2B website's content, think of the website as a critical part of your sales or marketing strategy. Use the website to introduce the buyers to the solution you offer for their pain points, simultaneously explaining why you are the best at it.
All you have to do is, use the same vocabulary the buyers will use in the solution they are looking for. Instead of cramming and overloading them with information, use simple, clear, and precise sentences and language to state what you offer.
If you think words are not your forte, you don't have to fret. Many agencies like UPQODE Nashville Web Design also offer high-quality content writing with keyword research and best SEO practices.
Your website should offer an excellent first impression and continue to treat the customers with seamless and satisfying experiences in the long term. Only when the site satisfies the end-user will it build trust and boost conversions, ultimately accelerating your B2B business growth at Nashville.
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