You might think that the launch of an app concludes the entire app development process. However, this is not the case at all. The life cycle of the app is far from done. The next step is maintenance. It might be just as time-consuming and as costly as creating the app itself. If you’d like to learn an answer to the question of how much does it cost to maintain an app you can do so by clicking the link.
However, today we are going to talk more about how to properly maintain an app. But first, let’s get down to the reasons why you should do it.
Why Invest In-App Maintenance?
As we’ve previously mentioned, app maintenance is crucial for prolonging an app’s life cycle. But why is that? Well, by bringing new changes, and fixes according to your user’s feedback, you’ll show that you care about them. Therefore, you’ll deliver a better user experience.
And by providing a better user experience, chances are that you’ll manage to bring down the uninstall rate. Around 70% of users uninstall an app within the first 90 days of using it.
Not only that, but it also preserves a positive image for your brand, helping you in keeping up the pace with the competition. And finally, app maintenance brings you financial benefits in the long run.
After all, the more people are using your app, the more money you are going to make.
Alright, so we’ve talked about why you should focus on app maintenance. Now, we are going to discuss how to do it.
1. Adapt To Hardware And Software Changes
We all know that technology is constantly evolving, and fast. It almost seems like something new is popping up every day. New Android and iOS versions are coming up. When talking about hardware, you need to think about how many new and more powerful devices are released over time.
That’s why you need to constantly adapt. If you don’t, chances are that your app will no longer be compatible with the newest devices, therefore the number of people that use your app will slowly start to dwindle. They’ll simply move on to other apps that are up to recent standards.
2. Always Bring Something New To The Table
In terms of features, make sure to bring something new from time to time. This is a great way to keep your users engaged. Just don’t add what comes from the top of your head.
Take a look at what people liked and did not like when using your app. Read their reviews. User feedback is a goldmine and you definitely shouldn’t ignore it. They might come up with ideas, on how to improve your application or what new features you should include.
All you have to do is improve your app based on your user’s opinions. This way, you’ll show the people that you actually care about why they say, and that will help you a lot when it comes to building a loyal user base.
3. Constantly Freshen Up The UI
We’ve previously said that you need to keep up the pace with the evolution of technology. However, one more thing you should look for is design changes and trends. Take a look at apps from a few years ago and brand new ones.
Their UI design between them is totally different, right? That’s why you need to constantly freshen up the look of your app. You do not want it to look old, your user will eventually lose interest, not to mention the fact that you won’t really be able to attract new ones.
0 Comments